AI Workshop: Build a Marketing Agent in a Morning
UNRVLD and Optimizely are bringing a selected group of marketing leaders together to move from talking about AI to building with it.

Event overview
AI agents are no longer a roadmap item, they're in production and running in marketing teams just like yours.
On Tuesday June 30th, UNRVLD and Optimizely are bringing a selected group of marketing leaders together to move from talking about AI to building with it. Whether you are new to this, lightly dabbling, or a confident enthusiast, the day will be designed to accelerate your knowledge and skillset.
This is not theory and waffle, this is hands-on, laptops open, Opal AI agents built and running by the end of the session.
The format is hands-on from minute one. By the time you leave, you'll have:
- Built and deployed a purpose-built marketing agent on Opal
- Seen how agentic workflows connect to the content, experimentation, and optimisation layers you already run
- Worked through the question most teams are quietly avoiding: what do agents actually need from your data and content to be useful in production?
- A working reference point for what's achievable inside your own tech stack, grounded in something you've built.
There's no cost to attend, and lunch is on us. Come ready to work. Seating is limited and intentionally kept small. You'll have time with Optimizely's product team, UNRVLD's strategists and engineers, and other marketing leaders working through the same questions
If you're a marketing or digital leader trying to get past pilot-phase conversations about agents and into something that could run in production, this is worth a morning.
Who's running the session

Tom Dougherty
Chief Growth Officer
UNRVLD

Geoff Snooks
Head of Growth, New Business
UNRVLD

