Data Strategy

We build the groundwork for your Intelligent Future. From foundational structure and insight to advanced decisioning and applied AI, we deploy rigorous strategy and implementation, building advantage that compounds.

01

Performance and Decisioning

Defining the metrics that matter, building the measurement and reporting behind them, and turning analysis into decisions the business can act on with confidence.

A woman sketching a wireframe layout on a whiteboard while a colleague looks on.
Two colleagues talking across a table in a meeting room, with a yellow whiteboard of handwritten notes behind them.
Mobile view of ERM's website, designed and built by UNRVLD

What we deliver

  • Performance, operations and data-maturity assessment
  • Strategic objectives and measurement frameworks
  • Commercial modelling and forecasting
  • Real-time decision intelligence
  • Performance-led product strategy
02

Customer Data Intelligence

Connecting systems, improving data quality and building a single, trusted customer view, the foundation for personalisation, conversion and retention.

Smeg product page on mobile showing the 60cm 50s Style fridge freezer in cream, with pricing and instalment options, built by UNRVLD.
Biffa customer portal, designed and built by UNRVLD
Two colleagues reviewing a workshop wall of colour-coded sticky notes grouped under Strengths, Opportunities and Pressure Points.

What we deliver

  • Unified customer view
  • Data cleansing and enrichment
  • CDP implementation and activation
  • Customer analytics and insight
  • Identity resolution
03

Personalisation and Lifecycle

Segmentation, journey design and lifecycle activation that puts customer understanding to work, building stronger customer value over time.

Mobile view of Biffa's customer portal, designed and built by UNRVLD
Headwear category navigation on the New Era site listing 59FIFTY, 9FORTY and other fits alongside a model wearing a navy cap, built by UNRVLD.
A man placing a sticky note on a workshop wall of colour-coded notes grouped under Opportunities, Pressure Points and Commercial Structure.

What we deliver

  • Predictive segmentation
  • Journey orchestration
  • Lifecycle campaigns
  • Personalisation engines
  • Next-best-action
04

Loyalty and Value Growth

Loyalty mechanics, retention scoring and churn prediction that protect and grow long-term customer value.

Euroleague Basketball match page on mobile showing a live score, team crests and streaming options, built by UNRVLD.
Quick view modal on the Smeg site showing the 50s Style Drip Coffee Machine in pastel blue, with colour options, price and delivery terms.
Hand drawing on whiteboard

What we deliver

  • Loyalty programmes
  • Reward mechanics
  • Retention and churn modelling
  • Lifetime value modelling
  • Customer advocacy
05

Privacy and Governance

Consent, privacy and governance foundations that let the business scale its use of data with confidence.

A man wearing headphones talking during a video call at his desk, holding a pen
Two colleagues working together at a laptop during a meeting.
Person writing in a notebook

What we deliver

  • Consent management
  • Data governance
  • Privacy compliance
  • Data ethics
  • Policy frameworks

Our Data Strategy Specialists

Book a meeting
Adam Lee

Adam Lee

Head of Customer Data Strategy

Natalie Waite

Natalie Waite

Head of Experience Optimisation

Rick Madigan

Rick Madigan

Partner Technology Strategist

Dom Graveson

Dom Graveson

Head of Strategic Advisory Services & Optimizely MVP

Kate Orlova

Kate Orlova

Head of Solution Architecture and Sitecore MVP

Our work

YPO
YPOB2B revenue growth comes from enabling search-led experiences
Barratt Redrow
Barratt RedrowA guided homebuying experience from enquiry to completion

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