Strategy & Research
We bring rigorous, original thinking to the upstream work that builds distinctive brands and unlocks new growth. Grounded in deep consumer, category and cultural insight, we combine bold brand strategy and empathetic, entrepreneurial innovation to give clients the clarity and courage to make bigger bets.
Innovation and Growth Strategy
We bring both empathy and entrepreneurism to the innovation process to uncover territories with real potential to solve unmet needs for customers and build new value for businesses. We design in close collaboration with the customer and build iterative value in scaling bold innovation.
What we deliver
- Opportunity identification and mapping
- Proposition development
- Concept co-creation and proposition testing
- Innovation pipeline and NPD
- Launch and go-to-market
Brand Strategy
Distinctive positioning, architecture and creative brand platforms built on deep category and customer understanding and creative ambition designed to turn differentiation into durable advantage.
What we deliver
- Brand positioning and repositioning
- Portfolio and brand architecture
- Brand and creative platforms
- Brand identity and design
Insight & Research
Rigorous consumer, category, brand and cultural insight derived from a cross-discipline research format designed to build organisational confidence and clarity in brave decision making
What we deliver
- Audience research and cultural analysis
- Category and market insight
- Brand and equity tracking
- Segmentation and audience strategy
- Measurement and growth extension
Our Strategy & Research Specialists
Book a meeting
Steven Cassin
Chief Strategy Officer
Dom Graveson
Head of Strategic Advisory Services & Optimizely MVP
James Bearne
Head of Experience Strategy
Ben Tolfree
Growth & Strategy Partner
Louis Sheppard
Head of Experience Design
