A flagship digital home for the world’s most renowned design and engineering firm

UNRVLD is working with Arup to deliver optimised digital experiences for clients and prospective employees alike.

Client
Arup
Services
Strategy, Experience Design, Optimizely Build
Sector
Professional Services
Visit
www.arup.com

A platform to bring Arup to the world

Objective

Arup have a world-renowned heritage of transforming the most ambitious visions into built environments and infrastructure projects. They had established a new strategy for the future of the business and how to utilise their global expertise to solve the most important challenges facing communicates, businesses and governments. Having identified the use of digital as key for achieving this vision and communicating their new positioning, they partnered with UNRVLD to bring it to life.

Approach

Working with Arup teams and stakeholders across the world we developed a new digital platform powered by Optimizely that distilled Arup’s vast expertise into clear propositions built around its strategic areas of focus, demonstrating how they could deliver impact and value against the most critical challenges facing their customers.

Global scale, personal relevance

With 94 offices worldwide Arup has a diverse customer base and a need to produce a huge volume of content globally to engage them. We developed a new framework to bring consistency across all content types, with defined structures to guide creators in how to deliver key messaging. New workflows and permissions were established to manage output with on-site personalisation to ensure the right information was served to customers.

Complex ideas, simply executed

Arup needed to be able to communicate complex ideas, challenges and solutions to its customers. The experience we designed helped to break this down into shorter, more consumable pieces of information, whilst providing users with the ability to deep dive into more detail or technical depth at any point. This created narratives that were easier to scan and focused on conveying the wider impact that Arup delivers across the globe.

An experience aligned to the future business vision

All journeys on site are focused on guiding customers through to the most relevant areas,  allowing them to find details or explore content, while driving them towards conversion.

“We've had a lot of people say to us that they're proud of our corporate website now. I also think that we really worked hard to think about how to reach our audiences. We now have a really clear offer to specific markets.”

Dr Erin Gill

Global Marketing Director, Arup

Outputs

Product Strategy
Experience Design
Design System
Content Strategy
Optimizely Build

Technology

Optimizely CMS
Marketo
Taleo

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