Full digital ecosystem for sport's biggest disruptor

Supercharging the game of golf with a bold and radical digital experience built on a modern composable technology stack

LIV Golf
Strategy, Experience Design, Build, Managed Service

Golf but Louder


Create a new digital platform that enables golf fans worldwide to discover the LIV Golf brand, follow the competition, develop fandom for the teams and players and drive global interest.


A centralised digital ecosystem driving fan experience, eCommerce, Ticketing, Streaming and Fantasy, powered by best of breed technology.

Built on a modern MACH technology stack fit for a fast evolving brand

Fundamental to its design is the composable architecture, which uses cutting-edge MACH technologies including Contentful, Shopify, Vercel and Bynder. This provides LIV Golf with a modern, secure and scalable platform to deliver a world-class fan experience across all stages of the season.

All the action live mode

Content and features adapt dynamically across the LIV Golf League event timeline to build a season-long narrative as it moves around the world. Live leaderboards and round progression trackers enable fans to follow their favourite players in real time, while short-form videos provide behind-the-scenes access to players, reaching fans from more than 180 countries.

Team & Player destinations

With 12 unique player-teams to accommodate, each with its own franchise brand, we’ve built independent sites to house them within the technical solution. This enables all of the teams to establish their own digital presence, connecting and growing their owned fanbases with the support of the wider LIV Golf digital ecosystem. 

“ UNRVLD’s extensive design and technical knowledge, combined with their industry expertise, has resulted in the creation of a best-of-breed digital platform that delivers LIV Golf content through a world-class fan experience. ”

Steven Bonner

Product Director LIV Golf


Product strategy
Design system
Website build
Retail, Ticketing & Fantasy integration


Bynder DAM
JAMstack architecture
SAP Emarsys
Vercel + Next.js