Briefed to deliver The Open into the digital 21st century, UNRVLD has partnered with the R&A team through it's full digital transformation programme to create a reimagined, mobile first experience for fans, and a powerful marketing tool for the brand.
With upwards of 100m people from around the world engaging with The Open across the calendar year, the digital presence has never been a more important brand touch point for wider fan interest, giving them the best experience of The Open, whether they are attending the Championship or following it online.
The live championship mode enables millions of fans to engage in real time; with live scoring, a new, always-on video hub, player tracking and dynamic data feeds.
While heritage and tradition are core to The Open’s standing as one of the world’s most revered sporting events, it’s also vital that innovation enables the Championship to grow it’s worldwide following. We are delighted with the new platform, that will enable us to provide an immersive, year-round experience.
We’ve also created an enhanced media experience, player profiles and a multi-event approach, including latest stories and action; powered by an award-winning Sitecore solution.