Putting the ball firmly into the fans’ court
Fan-engagement is supercharged through a bespoke 'My Arena' personalisation tool, offering fans team customisation of round-by-round content as part of a free membership. Supporters are brought even closer to the action with Euroleague TV, coupled with head-to-head statistics to create a hyper-immersive second screen experience.
Commercially focused initiatives
Euroleague's marketing team control an estate of featured and integrated ad units to drive promo components/modules into the sites for club sponsors. Sponsors can own specific site areas, such as 'Player of the Game' and pre-roll ads, facilitating geo-targeting and personalisation for maximum return.
Head of Digital EuroLeague Basketball