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EuroLeague Basketball

Taking Basketball to a global fanbase
Strategy / Design / Build

A digital transformation for Europe's elite Basketball club competition; the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Adidas Next Generation Tournament.

A big leap forward

In partnership with data and sports marketing technology specialists InCrowd, UNRVLD has been working with Euroleague on a large-scale digital transformation project.

Together, we’re taking both the corporate and supporter-facing sides of basketball in a bold new direction. We’ve united basketball’s global fanbase with a best-in-class platform from which to follow all the action.

Designed to entertain and inspire

We’ve refreshed Euroleague’s digital presence with a slick new design across six websites.  These sites encompass basketball’s vibrant, diverse personality and open the door to new commercial opportunities with strategic sponsor visibility.

With such a wide suite of sites, the project relied on a collaborative effort across multiple organisations with several important integrations, to ensure that each platform was best-in-class and fit for its unique purpose.

Putting fans in the driving seat

We’re increasing engagement with a bespoke ‘My Arena’ personalisation tool and exclusive round-by-round content. Euroleague fans will have the ability to tailor their individual site experience towards their favourite team and other personal selections.

With a special emphasis on advanced sports data feed integrations, live and legacy data is brought to life; delivering the content that will engage invested and casual fans as well as capture and retain brand new fans through a comparative view of the competition.

Fast-paced and forward-thinking technology

The websites are built on a contemporary MACH architecture with InCrowd’s Bridge platform and sports-specific headless CMS at the heart of the system. The sites are hosted as static pages in Vercel and served over their Edge Network CDN to deliver lightning-fast performance for basketball fans worldwide.

Dynamic video integration powered by DICE platform brings fans closer to the action in an immersive 360-degree in-game, second screen experience.  

‘Laying up’ for future success

Built with the future in mind, the platform will adapt and evolve as Euroleague continues to develop a more energised, exciting presence off the court. More advanced statistics and the release of a new app will see Euroleague’s powerful digital ecosystem continue to pave the way, with a hyper-immersive basketball experience.


Product strategy
Multisite Solution
Native App
Retail, Ticketing & Fantasy integration


inCrowd Bridge Customer Data and Experience Platform
Endeavour Streaming (Dice)
JAMstack architecture
FlightScope (Scoring Data feed)
Vercel hosting utilising Edge Network CDN
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