Changing the game for European basketball

A multi-site digital transformation programme captivating fans through a personalised, comparative and fully immersive view of the competition

EuroLeague Basketball
Strategy, Design, Build, SEO

A supercharged digital fan experience for Euroleague embodying the spirit of the greatest basketball in Europe

Season's goals

Euroleague approached us with the ambition of building a unique digital identity - focused on lifestyle, competition and driving commercial return for the organisation.

End result

A sleek new design encompasses basketball’s energetic character across four elite competition sites, uniting a global fan base and opening the door to new sponsor opportunities.


increase in traffic YOY (April '23 vs April '22)


increase in organic users during Euroleague Final Four Week ('23 vs '22)

Putting the ball firmly into the fans’ court

Fan-engagement is supercharged through a bespoke 'My Arena' personalisation tool, offering fans team customisation of round-by-round content as part of a free membership. Supporters are brought even closer to the action with Euroleague TV, coupled with head-to-head statistics to create a hyper-immersive second screen experience.

Commercially focused initiatives

Euroleague's marketing team control an estate of featured and integrated ad units to drive promo components/modules into the sites for club sponsors. Sponsors can own specific site areas, such as 'Player of the Game' and pre-roll ads, facilitating geo-targeting and personalisation for maximum return.

Laying-up for future success

The websites are built on a contemporary MACH architecture, designed for speed, agility and omni-channel delivery. Users are identified via single-sign on and a unique content feed is generated seamlessly based on personalisation rules set up in the CMS. Euroleague’s headless solution means content only needs developing once to be displayed across all channels, adding to its longevity and futureproofing new integration requirements.

“ UNRVLD has taken our digital transformation to another level with the launch of brand new multi-layered websites focused on fan engagement, deep personalisation and enhanced commercial opportunities. From dedicated pages to fan membership, we have achieved a successful transformation with UNRVLD’s expertise. ”

Evan Planchon

Head of Digital EuroLeague Basketball


Product strategy
Experience design
Multi-site build
Retail, Ticketing & Fantasy integration


inCrowd Bridge Customer Data and Experience Platform
Endeavour Streaming (Dice)
JAMstack architecture
FlightScope (Scoring Data feed)
Vercel hosting utilising Edge Network CDN