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A digital transformation for Europe's elite Basketball club competition; the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Adidas Next Generation Tournament.
In partnership with data and sports marketing technology specialists InCrowd, UNRVLD has been working with Euroleague on a large-scale digital transformation project.
Together, we’re taking both the corporate and supporter-facing sides of basketball in a bold new direction. We’ve united basketball’s global fanbase with a best-in-class platform from which to follow all the action.
We’ve refreshed Euroleague’s digital presence with a slick new design across six websites. These sites encompass basketball’s vibrant, diverse personality and open the door to new commercial opportunities with strategic sponsor visibility.
With such a wide suite of sites, the project relied on a collaborative effort across multiple organisations with several important integrations, to ensure that each platform was best-in-class and fit for its unique purpose.
We’re increasing engagement with a bespoke ‘My Arena’ personalisation tool and exclusive round-by-round content. Euroleague fans will have the ability to tailor their individual site experience towards their favourite team and other personal selections.
With a special emphasis on advanced sports data feed integrations, live and legacy data is brought to life; delivering the content that will engage invested and casual fans as well as capture and retain brand new fans through a comparative view of the competition.
The websites are built on a contemporary MACH architecture with InCrowd’s Bridge platform and sports-specific headless CMS at the heart of the system. The sites are hosted as static pages in Vercel and served over their Edge Network CDN to deliver lightning-fast performance for basketball fans worldwide.
Dynamic video integration powered by DICE platform brings fans closer to the action in an immersive 360-degree in-game, second screen experience.
Built with the future in mind, the platform will adapt and evolve as Euroleague continues to develop a more energised, exciting presence off the court. More advanced statistics and the release of a new app will see Euroleague’s powerful digital ecosystem continue to pave the way, with a hyper-immersive basketball experience.
