EuroLeague

EuroLeague Basketball is a global leader in sports and entertainment, running three of Europe's premier club basketball competitions; the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Adidas Next Generation Tournament.

European club basketball was competing for attention against the NBA’s growing European push and a generation of fans whose loyalty increasingly attaches to players rather than clubs. EuroLeague needed to provide a digital experience that would unite its global fan base, and provide new sponsorship opportunities.

EuroLeague approached UNRVLD with the ambition of building a unique digital identity that brought together lifestyle, sporting competition and commercial return into a single connected experience.

Working with EuroLeague's digital team and agency partners, UNRVLD created a sleek new design across its four elite competition sites.

Fan-engagement is supercharged through a bespoke 'My Arena' personalisation tool, offering fans team customisation of round-by-round content as part of a free membership. Supporters are brought even closer to the action with Euroleague TV, coupled with head-to-head statistics to create a hyper-immersive second screen experience.

On the commercial side, the marketing team controls a coordinated estate of featured ad units, with sponsors able to own specific components (Player of the Game, pre-roll, geo-targeted modules) for maximum return.

The architecture is MACH-based and headless: content is created once and rendered across every site and surface, and personalisation rules in the CMS generate a unique content feed per fan. Single sign-on makes it simple for fans to access all of the sites.

• 133%

  YoY traffic growth across the multi-site estate

• 56%

  Organic users YoY increase during EuroLeague Final Four week

Traffic increased 133% year on year (April 2023 vs April 2022), with a 56% increase in organic users during EuroLeague Final Four week.

A new design language captures basketball's energy and pace across four competition sites, giving the sport a cohesive digital identity for the first time. The increased traffic and new sponsorship options have increased the commercial success of the digital estate.

The platform was named a finalist in the 2023 Sports Business Awards.