By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

EuroLeague Basketball

Taking Basketball to a global fanbase
Client
EuroLeague
Sector
Sport
Services
Strategy / Design / Build

A digital transformation for Europe's elite Basketball club competition; the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Adidas Next Generation Tournament.

A big leap foward

In partnership with data and sports marketing technology specialists InCrowd, UNRVLD has been working with Euroleague on a large-scale digital transformation project.

Together, we’re taking both the corporate and supporter-facing sides of basketball in a bold new direction. We’ve united basketball’s global fanbase with a best-in-class platform from which to follow all the action.

Designed to entertain and inspire

We’ve refreshed Euroleague’s digital presence with a slick new design across six websites.  These sites encompass basketball’s vibrant, diverse personality and open the door to new commercial opportunities with strategic sponsor visibility.

With such a wide suite of sites, the project relied on a collaborative effort across multiple organisations with several important integrations, to ensure that each platform was best-in-class and fit for its unique purpose.

Putting fans in the driving seat

We’re increasing engagement with a bespoke ‘My Arena’ personalisation tool and exclusive round-by-round content. Euroleague fans will have the ability to tailor their individual site experience towards their favourite team and other personal selections.

With a special emphasis on advanced sports data feed integrations, live and legacy data is brought to life; delivering the content that will engage invested and casual fans as well as capture and retain brand new fans through a comparative view of the competition.

Fast-paced and forward-thinking technology

The websites are built on a contemporary MACH architecture with InCrowd’s Bridge platform and sports-specific headless CMS at the heart of the system. The sites are hosted as static pages in Vercel and served over their Edge Network CDN to deliver lightning-fast performance for basketball fans worldwide.

Dynamic video integration powered by DICE platform brings fans closer to the action in an immersive 360-degree in-game, second screen experience.  

‘Laying up’ for future success

Built with the future in mind, the platform will adapt and evolve as Euroleague continues to develop a more energised, exciting presence off the court. More advanced statistics and the release of a new app will see Euroleague’s powerful digital ecosystem continue to pave the way, with a hyper-immersive basketball experience.

Quote from James Woodroof goes here
James Woodroof
Chief Marketing and Communications Officer

Outputs

Product strategy
Multisite Solution
Native App
Retail, Ticketing & Fantasy integration

Technology

inCrowd Bridge Customer Data and Experience Platform
Endeavour Streaming (Dice)
JAMstack architecture
FlightScope (Scoring Data feed)
Vercel hosting utilising Edge Network CDN
Discuss a project or partnership
Get in touch