Data and AI

Underpinning great outcomes are smart decisions. Driven by our range of Data Services we can ensure you’re in control of your first party data to unlock lifetime value from your customers.

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What we deliver


Data and AI


Data Strategy

Consultancy and support in creating Data Strategies with actionable roadmaps to achieve organisation alignment to deliver ROI

  • Organisational benchmark and maturity assessments
  • Understanding data sets, quality and governance
  • Data solutions architecture and target data-based KPIs
  • Data roadmaps and recommendations

Data Driven Personalisation

Using your data and technology to drive your customer centric approach to deliver personalisation at scale and create on-going life-time value for your brand.

  • Customer research and segmentation
  • Customer use cases for targeted content and conversion
  • Beyond content – product and price-based personalisation
  • CDP and personalisation implementation

Data Modelling and Reporting

A range of Data Science services to give you actionable insight that allows you to make decisive decisions to monetise your data and deepen customer loyalty.

  • Attribution modelling  
  • Predictive models to understand customer painpoints
  • KPI consultancy and implementing reporting suites


Industry leading expertise

Sameer Rahman
Chief Data Officer
Tom Holt
Head of Strategy
Rick Madigan
UNRVLD Lead Strategist, Composable Services.

Awards & recognition

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Data and AI


We work with

Working with leading global brands

" A huge thank you to all of the team at UNRVLD for your incredible work getting us here and pushing us out of our comfort zone! The results speak for themselves "

Gemma Cakebread

Chief Marketing Officer