Today, fanbases are not limited to the traditional industries of sport or music. From Glossier to Lululemon to Apple, we've seen a multitude of brands develop a loyal, diehard fanbase for their products or services. These fans are powerful. In fact, 1/5 of a brand's customer base make up for nearly 50% of its total revenue. So, what do marketers need to know about this loyal percentile? And how can you leverage digital strategies and tactics to nurture fanatical customer bases of your own? 

How is your brand turning your customers into Superfans?

This deeper dive breakfast roundtable follows the success of UNRVLD's recent Fuelling Fandom panel debate, giving us the chance to unpack more effective customer engagement strategies that drive higher returns for your brand. Tom Dougherty, UNRVLD CGO will be sharing the exclusive UNRVLD Formula for building fandom in detail, providing you with actionable fan-orientated strategies to influence your digital roadmap.  

Agenda
Refreshments and networking
Seven stage formula for building fandom
Breakfast and table discussion  
Open conversation to share findings
Coffee and close

The Venue
The Ivy Soho Brasserie, 26-28 Broadwick St, London W1F 8JB

Who should attend?
Those looking for ideas and guidance on how to develop a fanatical customer base and strategies to commercialise this.

This event is designed for the following decision makers and similar roles:
- Chief Digital, Marketing and Customer Officers
- Directors of Innovation, Digital, Digital Transformation, CX
- Heads of eCommerce, Marketing, Content, Creative, Innovation, CX, Digital, Brand, Data- Founders and CEOs
Students, suppliers and agencies need not apply. 
‍

Please feel free to bring a colleague for some contemporary thinking, delicious breakfast and an excellent time to network with your peers.