Digital experiences are shaping contemporary fandom. Brands, clubs and organisations are relying on digital engagement more than ever to supercharge the fan experience. But with only 3/10 consumers describing themselves as 'fans' of their favourite brands, what can we glean from some of the world's most iconic brands' digital fan engagement strategies?

How is your brand reshaping the way you communicate with today's demanding consumer?

Tom Dougherty, UNRVLD Chief Growth Officer, will be opening this insights event with a presentation centred around customer loyalty and fandom, informed by UNRVLD's 20+ years’ experience in creating fan orientated marketing strategies within a range of industries. After which, he will be joined by various brands for a panel discussion. In this live panel debate, you'll hear from industry experts on how they're adapting to meet the needs of today's fan and which of the latest digital advances they're enlisting to keep pace.

Key themes include:

1. The origin of fandom
2. Turning customers into fans and fans into customers
3. Building community to drive fan loyalty
4. Creating direct to consumer propositions

Drinks and canapes will be served and there will be a chance to network with your senior peers. 

The Venue

Hosted in the iconic Durham Street Auditorium and Vaults within the RSA House.

Who should attend?

Those looking for ideas and guidance on how to develop a fanatical customer base and strategies to commercialise this.

This event is designed for the following decision makers and similar roles:
- Chief Digital, Marketing and Customer Officers
- Directors of Innovation, Digital, Digital Transformation, CX
- Heads of eCommerce, Marketing, Content, Creative, Innovation, CX, Digital, Brand, Data- Founders and CEOs

Students and suppliers need not apply.