Digital Trends for 2023
UNRVLD recently hosted our annual trends event at The Globe, London. Our experts shared their digital predictions for 2023; exploring new approaches to experience design, the latest technology innovations and how to adopt experimentation to ensure you keep ahead over the coming year.
Here’s a quick five-minute wrap up of the main insights that were uncovered:
Profit with Purpose
Amplify the ethical values and commitments that sit at the heart of your business, to connect customers to products and services that benefit issues that they care about. Better for their businesses and better for the planet.
Owners vs Aggregators
Create channels and build experiences that enable you to build first party relationships and transact with your customers through your own channels.
Care & Accessibility
Broaden access to digital services to ensure you are designing for both people’s emotional and physical needs, so build positive affinity and greater loyalty with your customers.
Connected & Composable
Unlock the potential of a composable strategy, driving towards the ultimate goal of seamless omnichannel experiences for customers and greater engagement and conversion for your business.
Customers are becoming increasingly expectant of immediate engagement and resolution across multiple channels. Conversational AI seeks to offer efficiency savings and greater engagement.
Introducing the Superapp
The digital equivalent of a Swiss army knife – one product with a number of tools that serve both internal operations and more bespoke services for customers.
Data: The New Superpower
It is often claimed that data has overtaken oil as the world’s most valuable resource and that those who can get control of it, will deliver the greatest performance.
The Rise of First Party
But brands are starting to realise that the first party experience matters. Investment into first party experience is critical. This is where growth can be truly exponential.
Growth through Experimentation
Non-stop learning and continuous testing are what marketers ultimately, will be embracing more in 2023. Being brave in creating experiments is the only way to drive real growth.
If you’d like to learn more, download UNRVLD’s annual report which focuses on these latest trends that will enhance your customer’s experience and improve your business outcomes in 2023 and beyond.