Take back control
Brands that are dependent on third party aggregators, portals, broadcasters or social platforms, struggle to build deep relationships with their customers. In today’s digital world, creating an owned direct to consumer platform is essential to strengthening customer relationships and enhancing the overall digital experience of your brand.
At UNRVLD, we encourage our clients to take back control of the customer experience by establishing a D2C platform that utilises first-party data to build more personal relationships with your customers.
By building a D2C platform, brands can gain full control over their brand experience. From experience design to product navigation, you can curate the entire customer journey to align with your brand values and identity. This control ensures consistent messaging, reinforces brand equity, and provides a cohesive experience that resonates with your customers. D2C platforms also offer you a unique opportunity to differentiate yourself from competitors and tell your brand story directly to consumers. By showcasing your mission, values, and the story behind your products or services, you will create an emotional connection with customers, fostering brand loyalty and advocacy.
Gather first party data and insghts
As third-party data becomes more and more inaccessible, D2C platforms are crucial in enabling you to gather extensive customer data and insights. At the heart of the D2C experience sits a Customer Data Platform (CDP) which enables you to develop and maintain a ‘single customer view’ across multiple touchpoints. From browsing behaviour to purchase history, you can collect, unify, segment and leverage data to better understand customers and enhance the D2C experience. Once stored in the CDP, data can be activated through various channels that customers interact, enabling you to deliver personalised omni-channel experiences, targeted marketing campaigns, and tailored product recommendations that resonate with individual customer needs. This data-driven approach allows for informed decision-making and more effective business strategies.
With greater control over customer data, D2C platforms also offer you more agility in adapting both to consumer demands and market trends. You can quickly launch new products, test market responses with experimentation, and iterate based on real-time feedback. This flexibility allows for faster innovation and the ability to stay ahead of competitors.
Communicating directly with your customer base on an owned channel is essential, and a D2C platform is the best way to do it. You can differentiate your brand in a competitive market by delivering a fully branded experience that you have control over. On top of this, you will ensure each customer interaction is personalised and meaningful, owning your customer data base with targeted communications.
Focusing on a new generation of electric motorsport fans has enabled Formula E to expand its digital reach and enter a new relationship with the supporters of the future today