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13 Apr

Navico, the global marine electronics business, migrates B2B customer portal

minute read
Navico, a global marine electronics company, provides navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors. Acquired by Brunswick Co-operation in 2021, Navico Group now operates globally under four established brands; Simrad, Lowrance, B&G and COMAP.

UNRVLD partnered with Navico to migrate their legacy B2B customer portal for the marine sector, bringing multiple brands together under a single Navico ecosystem to standardise the commercial experience for their customers. Working the UNRVLD way, we operated across multiple teams to build a solid, code-compliant foundation that adheres to the highly regulated marine sector. In just 4 months, we’ve delivered the following technical enhancements across Navico Group’s digital estate, ensuring a smooth transition for a platform that trades globally:

- Migration from Navico’s self hosted infrastructure to Optimizely’s Cloud platform

- Multiple hot fixes to replace out of date technical components to avoid Microsoft deprecation dates to keep the AS IS platform running until switchover.  

- Analysis and documentation to provide technical architecture and data documentation for the full enterprise system(s).

- Analysis and documentation of the user journeys covering the full enterprise system(s)

- Extensive User Testing sessions covering multiple regions (EMEA, AMER and APAC)

With huge plans for future digital growth, Navico Group is on track to create an enriched experience for their customers on the Optimizely platform, enhancing current products and implementing new updates sitewide.  

If you want to know more about how a B2B customer portal could benefit your business, get in touch.

+44 20 3214 0009
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