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Sitecore is a leading digital experience software used by organisations globally to create seamless, personalised digital experiences. Sitecore is an integrated platform powered by .net CMS, commerce and digital marketing tools. Sitecore’s key product is the Sitecore Experience Platform (XP) which combines their powerful content management system (CMS) Sitecore Experience Manager and Sitecore Experience Database (xDB).
Sitecore is constantly evolving, with each update offering new innovative tools for its users. The cloud-first digital experience platform also offers shopping experiences through Sitecore Experience Commerce. The question, ‘what is Sitecore?’ is a common one, and understandably as it’s often described as a web content management platform. Gartner rated Sitecore highly in their Gartner Magic Quadrant 2022 and have gone on to recognise the software more recently.
So which is it? Is Sitecore a CMS, an xDB or more?
Sitecore describes itself as a ‘Customer Experience Platform CXP). We like to keep it simple and run with that.
A quick overview of Sitecore’s benefits
Create custom experiences for your audiences, then track and tweak to improve results
The benefits of Sitecore to marketers
Sitecore is a fully featured, connected customer experience platform. You can do much more than just manage your online content. Out of the box you’ve functionality for:
With Sitecore you can create, deliver and optimise for an end-to-end customer experience that spans acquisition, nurturing, conversion, retention and advocacy.
Do this through:
What is Sitecore to the modern-day customer? Sitecore is flexible across a range of devices
It’s easier to measure campaign success and personalise content through all your customer touch-points. You can get closer than ever to your customers and really make them feel special across the different channels they use:
One standout benefit to marketers is that all the data you collect on a customer is stored in one place, The Sitecore Experience Database (xDB). This can be linked to your CRM for a single view of individual customers.
Want to find out more about Sitecore?
The best way to find out more about the platform’s powerful new features and how they could benefit your organisation is to book a Sitecore demo.
