Stabilising the journey
We first conducted a full holistic Sitecore audit, reviewing the existing implementation to understand the critical improvements needed to achieve the project scope. This revealed technology blockers that were inhibiting them from leveraging Sitecore’s most sophisticated features to get the most out of the platform.
Laying solid technical foundations
We rebuilt the site on Sitecore in line with best practice Helix standards and have integrated with Microsoft Dynamics CRM, enabling smooth data transfer. We’ve also migrated Barratt’s Microsoft Azure infrastructure from IaaS to a PaaS setup in partnership with Rackspace. The new streamlined infrastructure has reduced costs and provided a solid platform for Barratt to leverage key Sitecore features going forward.
Continuous programme of optimisation
Barratt is now leveraging Sitecore’s most sophisticated features like Personalisation and A/B testing across their site. Personalisation within Sitecore is utilised to promote relevant offer schemes on development pages to the correct target audience. We’ve also implemented personalisation to show customers recently viewed developments, presenting them with the closest fit plots based on their profile and browsing history. A/B testing is now a key driving force behind all Barratt web development and digital roadmap. We are currently running tests across search results and all other key areas of the website to increase conversion rates across the key user journeys.
Group Website Experience Manager Barratt Homes