Reimagining the future of higher education
Delivering a range of competition-beating digital products and services to attract, engage and support Leeds Beckett University’s staff and student body
Engaging, enrolling and supporting existing and prospective students
The university sector is highly competitive. Leeds Beckett wanted to create a standout digital experience that appeals to a range of audiences; from existing and prospective students to the entire staffing body.
Since 2014, we’ve helped guide and implement Leeds Beckett’s digital transformation roadmap; encompassing the university’s bold brand identity within a best-in-class customer experience that is turning digital engagement into enrolment.
YOY increase in Undergraduate application goal completions
YOY increase in Postgraduate application goal completions
Informed by research and learnings
Nothing comes without preparation, and we did a lot of it; carrying out stakeholder management, leading remote workshops and utilising collaborative online tools to plan, stategise and prototype Leeds Beckett’s digital requirements.
Designed for flexibility and impact
Taking the university’s end-to-end content strategy, we have built a design system driven by confident messaging and brand identity. We’ve made content impactful for the user and flexible for the editors with over 100 components that can be used across different university teams. We’ve also introduced a comprehensive tagging system, ensuring that content is dynamically surfaced throughout the experience.
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Charlotte Renwick
Associate Director of Customer Marketing Leeds Beckett University
