A digital transformation for a leading maritime classification organisation

Solidifying Lloyd's Register's position as a trusted advisor in the maritime sector with a distinctive digital presence

Lloyd's Register
Strategy, Experience Design, Optimizely
Professional Services

Enhanced digital visibility and a superior user experience


Lloyd’s Register wanted to reshape their website into a lead generation hub, bolstering digital visibility whilst providing visitors with industry leading expertise and improved, personalised user experience.


The new site encompasses the essence of Lloyd’s Register’s new brand, which embraces a marine green colour to reflect the organisation’s continued commitment to sustainability. We’ve been thorough in our approach, delving deep into the industry's nuances and using intuitive design to ensure that the website emerges as a standout entity in the maritime industry.

Content management made simple

Built on Optimizely CMS 12, the platform's user-friendly interface ensured global scalability and ease of adoption for Lloyd's Register, empowering marketers and content editors alike to efficiently manage multi-channel content in real-time. Plus, we’ve crafted intelligent components that ensure Lloyd’s Register’s relevant services are dynamically surfaced across the site to the user.

Seamless integration

The new website integrates with Lloyd’s Register's digital ecosystem to unite various platforms for enhanced efficiency, including search, verification, client portals and partial integration with Salesforce.


Product strategy
Experience design
UI design system
Optimizely build


Optimizely CMS 12
Optimizely Search and Navigation