A digital transformation for the maritime industry's most trusted advisor

Solidifying Lloyd's Register's position as a trusted advisor in the maritime sector with a distinctive digital presence

Lloyd's Register
Strategy, Experience Design, Optimizely
Professional Services

Enhancing user engagement and driving new business opportunities


Lloyd’s Register wanted to reshape their website into a lead generation hub, bolstering digital visibility whilst providing visitors with industry leading expertise and improved, personalise user experience.


We’ve crafted essential website components that are setting the Lloyd’s Register apart from its competitors with a distinctive character. We’ve been thorough in our approach, delving deep into the industry's nuances to ensure that the website emerges as a standout entity.

Content management made simple

Built on Optimizely CMS 12, the platform's user-friendly interface ensured global scalability and ease of adoption for Lloyd's Register's diverse teams, empowering marketers and content editors alike to efficiently manage multi-channel content in real-time. Plus, we’ve crafted intelligent components that ensure Lloyd’s Register’s relevant services are dynamically surfaced across the site to the user.

Built for lead generation

Lloyd’s Register can now construct tailored components and modules that seamlessly integrate into the system, enabling them to achieve dynamic engagement. This approach aligns with their overarching vision of not merely providing informative content, but also driving lead acquisition and new business opportunities.


Product strategy
Experience design
UI design system
Optimizely build


Optimizely CMS 12
Optimizely Search and Navigation