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Marsh Commercial

Digital assurance for a leading UK insurance broker
Marsh Commercial
Financial Services
Strategy / Design / Sitecore / SEO / CRO

Marsh Commercial is a commercial insurance broker with global backing and a local focus. UNRVLD is partnering Marsh Commercial to grow its digital capability with a programme of work focused on enhancing customer relationships, delivering quality content, supporting lead generation and meeting customer needs with agility.

Technically sound advice

We first undertook a Sitecore 10 upgrade project to integrate Marsh Commercial’s digital estate. We consolidated six customer facing websites into one Sitecore instance and successfully launched four new Marsh Commercial sites. With a clear focus on scalability, best practice and eradicating technical debt, we’ve improved systems integration, refined features, and increased the use of Sitecore XP tooling. The websites are now controlled by a single strategic platform approach and a scalable component library that works across all sites.

Customer-centric design to prevent future debt

All the sites were re-skinned and re-branded, improving accessibility and UX throughout Marsh Commercial’s digital estate by placing the customer at the heart of every decision. As part of the process, we created a design system with a component toolkit and established a style guide structure to accommodate each brand. This ensured an accurate representation of each brand’s digital experience while preventing design and technical debt from occurring in the future. Now, new microsites can now be created easily and efficiently down the line.

Established web CRO and search project

Working with Searchstax, we built a robust and resilient Solr search infrastructure that has increased site visitors and improved search engine rankings. We’re now running a programme of ongoing optimisation on the websites and data driven CRO activity (Sitecore and Google Optimise) to increase on-page conversion and improve lead generation.


We’re focused on creating moments that matter for Marsh Commercial’s clients. We’ve provided the Marsh Commercial digital team with a clear focus and actionable test and learn programme, built to meet their customers’ expectations.

Thanks for all the support and hard yards you have put in to the get first wave of our Sitecore upgrade project over the line. I have never experienced such a smooth site release. I am so impressed. Thank you.
Dani Elliott-Booth
Head of Digital and Studio
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