Digital assurance for a leading UK insurance broker

Growing Marsh Commercial’s digital capability by enhancing lead generation and meeting all customer needs with agility

Marsh Commercial
Strategy, Design, Sitecore, SEO, CRO
Financial Services

Consolidating six websites into one Sitecore instance


Marsh Commercial’s aim was initially focused on creating a singular, scalable digital estate. Since then, they’ve concentrated on enhancing customer relationships and increasing conversion with a leading digital experience that is optimised through an iterative Experimentation programme.


We have consolidated six customer facing websites into one Sitecore instance and successfully launched four new Marsh Commercial sites. The websites are now controlled by a single strategic platform approach and a scalable component library that works across all sites, enabling Marsh Commercial to deliver a consistent digital experience.

Creating a culture of experimentation

We provided the Marsh digital team with a data informed and commercially focused test and learn programme to transform conversion rates. We ran a programme of experiments using Sitecore and Google Optimise, managing a backlog of hypotheses and deploying winning tests to the live environment. This project has driven huge improvements in conversion rate and significantly increased Marsh Commercial's annual revenue.

“ Thanks for all the support and hard yards you have put in to the get the first wave of our Sitecore upgrade project over the line. I have never experienced such a smooth site release. I am so impressed. ”

Dani Elliot-Booth

Head of Digital and Studio Marsh Commercial


Product strategy
Experience sesign
Sitecore build


Google Optimize