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McCarthy Stone

Opening the door to digital growth
McCarthy Stone
Real Estate
Strategy / Design / Sitecore / SEO

McCarthy Stone is the UK’s leading developer and manager of retirement communities, with over 40 years’ experience.

McCarthy Stone wanted to refresh their digital experience, redefining the customer buying journey and bringing the business’s digital estate under one roof.

A new integrated property website

UNRVLD partnered McCarthy Stone to help transform their sales and marketing approach and online customer experience. We delivered this through a new customer engagement strategy and website, which worked together to drive a huge increase in business performance and operational gain. 

Re-engineering the purchase journey

Navigating a highly competitive market with major disruptive threats to growth and profitability, we’ve been increasing prospective customer value through a more commercially focused and audience-segmented digital customer experience. 

Operating from the heart

We understand that for McCarthy Stone’s customers, the process of moving home and starting a new life in retirement can be long, complex and emotionally challenging. As such, we designed a user-intuitive journey focussed on the brand’s pivot to a lifestyle-over-product sales approach. Customers are empathetically guided through the property consideration process on the site, creating an engaging experience that has generated high volumes of quality leads for the business. 

A coordinated approach powered by customer insights

The new site is built on Sitecore 9 and integrated with Salesforce CRM, enabling McCarthy Stone to create a personalised experience for each prospect whilst coordinating sales and marketing activities to them across the business. The enhanced platform and property journey features advanced search and SEO features, and a simple product navigation system. Attracting a high volume of organic traffic, we’ve also optimised the landing for mobile and tablet users who make up 70% of the online audience.

Your approach has really helped us take our engagement through digital to the next level
Mark Gale

Organic sessions


increase YoY following launch



increase YoY following launch

 Sales Leads


increase YoY following launch


A new digital ecosystem
Company Website
Sitecore Implementation
Hosting & Managed Service


Salesforce CRM 
Sitecore Experience Platform 9.0.2
Stream AMG
Azure Pass


Sitecore Experience Award 2020 Winner
Most Sophisticated Sitecore Implementation in EMEA-North
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