McCarthy Stone

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McCarthy Stone is the UK’s leading developer and manager of retirement communities, with over 40 years’ experience.
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McCarthy Stone wanted to refresh their digital experience, redefining the customer buying journey and bringing the business’s digital estate under one roof.

A new integrated property website

UNRVLD partnered McCarthy Stone to help transform their sales and marketing approach and online customer experience. We delivered this through a new customer engagement strategy and website, which worked together to drive a huge increase in business performance and operational gain.

Re-engineering the purchase journey

Navigating a highly competitive market with major disruptive threats to growth and profitability, we’ve been increasing prospective customer value through a more commercially focused and audience-segmented digital customer experience.

Operating from the heart

We understand that for McCarthy Stone’s customers, the process of moving home and starting a new life in retirement can be long, complex and emotionally challenging. As such, we designed a user-intuitive journey focussed on the brand’s pivot to a lifestyle-over-product sales approach. Customers are empathetically guided through the property consideration process on the site, creating an engaging experience that has generated high volumes of quality leads for the business.

A coordinated approach powered by customer insights

The new site is built on Sitecore 9 and integrated with Salesforce CRM, enabling McCarthy Stone to create a personalised experience for each prospect whilst coordinating sales and marketing activities to them across the business. The enhanced platform and property journey features advanced search and SEO features, and a simple product navigation system. Attracting a high volume of organic traffic, we’ve also optimised the landing for mobile and tablet users who make up 70% of the online audience.