A revolution in small steps
The power of iterative change is perfectly illustrated by New Era Cap’s D2C experience. From the outset, they committed to a programme of continuous improvements, applied to every aspect of the personalised online retail experience.
A native experience, everywhere
New Era Cap's apparel is loved by cool people everywhere – and thanks to Markets within the Optimizely Commerce Cloud, every customer gets a localised experience, regardless of where they live.
Since 80% of their web traffic is mobile, New Era Cap wisely adopted a mobile first strategy to ensure their platform is doing exactly what it’s supposed to – making conversions effortless for customers from Doha to the Dordogne, and everywhere in between.
Chief Digital Officer New Era Cap Company