New Era
Cap

The power of iterative change is perfectly illustrated by New Era Cap’s Optimizely experience.  From the outset, they committed to a programme of continuous improvements, applied to every aspect of the digital experience.  

By always optimizing, New Era Cap has developed a best-in-class interactive experience built on insight, that’s scoring some impressive e-commerce outcomes; both long-term gains, like 60% year-on-year revenue growth, and significant short-term wins, like record-breaking Black Friday sales.

New Era’s apparel is loved by cool people everywhere – and thanks to Markets within the Optimizely Commerce Cloud, every customer gets a localised experience, regardless of where they live.  

Since 70% of their web traffic is mobile, New Era wisely adopted a mobile first strategy to ensure their platform is doing exactly what it’s supposed to – making conversions effortless for customers from Doha to the Dordogne, and everywhere in between.

With one eye firmly on the future, UNRVLD exploited the versatility of Optimizely’s Content Cloud to create the New Era Cap Fan Club – an email newsletter database backed by a robust customer engagement strategy that achieved 3,000 new sign-ups per week post-launch.

As well as creating a valuable customer touchpoint, the fan club feeds into powerful new systems for first-party customer data acquisition, putting New Era ahead of the game and leaving them perfectly poised for experimentation.

Optimizely Experiments is central to New Era Cap’s roadmap for 2022.  By building these experiments on top of the Commerce and Content Clouds, they’ll be able to experiment effortlessly at speed and scale, so they never need to guess - instead using the full power of the Optimizely stack to consistently delight and inspire their customers, just as they did with that first Yankees cap way back in the 1920s.