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Building a digital banking leader for Ireland
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Translating PTSB’s refreshed brand positioning for a digital audience
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/655f7869066ecf30e353f49e_PTSB-1.webp)
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A modern digital rebrand
Our initial objective was to create a digital experience and management platform which would allow PTSB to boost engagement, increase conversions and reduce the need for branch visits. Since then, we’ve been tasked with developing a new visual identity to reflect PTSB’s updated position as a full service, customer-focused personal and business bank.
We’ve created a striking and consistent online presence, breathing life into the brand elements through a seamlessly initutive user interface design and merticulously developed digital style guide. PTSB customers have access to an intuitive, welcoming digital space where they can access live information and self-service tools relevant to their unique financial needs.
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Thomas O'Brien
Digital Channels Manager Permanent TSB
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