Building a digital banking leader for Ireland

Translating PTSB’s refreshed brand positioning for a digital audience

Permanent TSB
Design, Optimizely Build
Financial Services

A modern digital rebrand


Our initial objective was to create a digital experience and management platform which would allow PTSB to boost engagement, increase conversions and reduce the need for branch visits. Since then, we’ve been tasked with developing a new visual identity to reflect PTSB’s updated position as a full service, customer-focused personal and business bank.


We’ve created a striking and consistent online presence, breathing life into the brand elements through a seamlessly initutive user interface design and merticulously developed digital style guide. PTSB customers have access to an intuitive, welcoming digital space where they can access live information and self-service tools relevant to their unique financial needs.

“ We are incredibly pleased with our decision to make UNRVLD our digital partner. They understand the unique demands of the financial sector. We've had to set up a customer segment on-boarding channel quickly to support customers of two banks leaving the Irish market. Working side by side, we’ve created a digital banking experience that instils trust and confidence within our customer base. ”

Thomas O'Brien

Digital Channels Manager Permanent TSB


UX & UI design
Optimizely development
Integration with internal banking systems
Support of multiple initiatives, including online booking platforms, various calculator types, and different account applications


Optimizely CMS