Royal Canin

Royal Canin is the world's largest pet food brand and part of the Mars Group. With a presence in markets across Europe, Asia, the Americas and beyond, the business had developed a fragmented digital estate with each market managing its own platforms, content and product data independently. This undermined the brand's ability to communicate a coherent global identity, and the operational overhead of running more than 15 separate systems was significant.

Royal Canin engaged UNRVLD to consolidate this estate into a single, governed platform: one that could serve a consistent brand message to pet owners in every market, give local teams the tools to manage their own presence within defined guardrails, and lay the foundations for personalisation and direct-to-consumer capability at global scale.

Working with Royal Canin's global teams, UNRVLD built a unified digital platform on Sitecore that brought 15 content management systems and 14 product repositories together under a single architecture. A global taxonomy and standardised component library gave every market access to the same content structures, while Sitecore's roles and permissions framework ensured local teams could localise their presence without compromising brand consistency. Translation was automated through a Lionbridge integration, removing the overhead of managing multilingual content across dozens of markets.

To support Royal Canin's move towards direct-to-consumer, UNRVLD integrated a product recommendation tool that guides users through a series of questions to surface the right nutrition for their pet that connects the brand's scientific expertise directly to the purchase decision. A further 13 integrations connected the platform to pricing, ratings, customer support, compliance and analytics systems, creating a single operational environment across the entire estate.

Royal Canin can now reach customers across 59 markets and 30 languages from a single platform, with a consistent brand message replacing the fragmented presence. Local teams manage their own content within a global framework, reducing the operational complexity that previously required separate systems, agencies and translation workflows in each market.

The consolidation of all product data into a single view for the first time in the brand's history means customers anywhere in the world encounter the same product information, regardless of market. The platform provides the foundation for Royal Canin's ongoing direct-to-consumer development, with personalisation capability built into the architecture from the outset.