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Royal Canin

59 markets, one global landscape
Sitecore / eCommerce / Market Rollout

Royal Canin is the world’s biggest pet food brand.  Since 1968 they have worked to make nutrition the first medicine for cats and dogs. It is their way of making a better world for pets.

We partnered Royal Canin to deliver a unified experience for customers in all markets and to be the central point for all Royal Canin communication across their digital landscape.

Custom Global Hub

Initially we set up a global digital infrastructure to communicate a consistent message to pet owners across all markets. We consolidated 15 content management systems and 14 product repositories, aligning a wealth of data, understanding consumption and ranking product popularity. We drove business efficiencies and technology cost savings on a flexible and scalable digital ecosystem.

Utilising the power of DXP

The new Sitecore solution is a best-in-class DXP for Royal Canin to market their products to the world enabling them to deliver brilliant content experiences targeted to individual customer need.

Pivoting to D2C

We have helped Royal Canin to pivot its business at pace towards the D2C marketplace. Royal Canin can now communicate to 59 markets in 30 languages with a single product view – all under one Sitecore licence.


Sitecore Build
Roadmap Development
Intrenational market rollout


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