Delivering to 59 markets, one global landscape
Creating a central point of communication across a global digital landscape for the world’s biggest pet food brand
A clear global-local brand message for an international brand
Royal Canin wanted to move away from a disparate marketing message across 59 worldwide markets to build a consistent brand story on a unified digital platform.
We consolidated 15 content management systems and 14 product repositories, aligning a wealth of data, understanding consumption and ranking product popularity. The result is a global multilingual digital infrastructure to communicate consistent messaging to pet owners across all markets.
Pivoting to D2C with the power of Sitecore
The new Sitecore solution is a best-in-class, enabling Royal Canin to deliver brilliant content experiences targeted to individual customer need. We have helped Royal Canin to pivot its business at pace towards the D2C marketplace. Royal Canin can now communicate to 59 markets in 30 languages with a single product view – all under one Sitecore licence.
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