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Royal Canin is the world’s biggest pet food brand. Since 1968 they have worked to make nutrition the first medicine for cats and dogs. It is their way of making a better world for pets.
We partnered Royal Canin to deliver a unified experience for customers in all markets and to be the central point for all Royal Canin communication across their digital landscape.
Initially we set up a global digital infrastructure to communicate a consistent message to pet owners across all markets. We consolidated 15 content management systems and 14 product repositories, aligning a wealth of data, understanding consumption and ranking product popularity. We drove business efficiencies and technology cost savings on a flexible and scalable digital ecosystem.
The new Sitecore solution is a best-in-class DXP for Royal Canin to market their products to the world enabling them to deliver brilliant content experiences targeted to individual customer need.
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We have helped Royal Canin to pivot its business at pace towards the D2C marketplace. Royal Canin can now communicate to 59 markets in 30 languages with a single product view – all under one Sitecore licence.
