Driving direct sales with a D2C retail channel for Smeg

An owned retail channel designed to deliver a custom brand experience that leverages Smeg’s unique brand equity

Design, eCommerce, Optimizely Build

A blueprint for Smeg's future investment in the D2C space

Bold Ambition

Since first building Smeg’s eCommerce store in 2019, we’ve been tasked with enhancing the user experience to support a business case for further investment in the D2C space.

Classy Delivery

Each step of the digital journey has been optimised to ensure we deliver on the expectations of the modern consumer and drive sales with a quality representation of Smeg’s brand.

A user experience fit for the luxury-seeking customer

We’re working to improve the UX across the site, growing first party data and increasing conversion rates to build a quality shopping experience that matches Smeg’s unique product portfolio.

“ UNRVLD is the perfect choice for a digital partner. Not only do their experts have a breadth of knowledge across the Optimizely technology suite, but also a flare for design and a deep understanding of how to engage with consumers online. ”

Steve Broodryk

Head of Ecommerce Smeg UK


eCommerce Store design and build
Experience design
SEO strategy
Managed service


Optimizely Commerce
Optimizely CMS