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Fan engagement platform with integrated retail & ticketing
Southampton FC
Strategy / Design / Sitecore

Premier League Club Saints’ ambition was to ‘Change the Game’ when it comes to digital fan engagement. UNRVLD were set the challenge to re-define how a club can engage fans through the creation of an innovative new platform with integrated e-commerce for seamless merch and ticketing.

A Central
Broadcast Hub

The  platform is a communication hub for all things Saints, where fans can experience high quality, high frequency content. From editorial, video on-demand, and social the site aggregates the best Saints content, 24/7, every day of the week.

Mobile First.

The club’s new Sitecore DXP optimises conversion on mobile devices. All interactions are designed for ease of content browsing and quick discovery of merch and ticketing, accessible with simple intuitive gesture controls - underpinned by a clear and bold user interface.

No more dreaming
always streaming

Saints Live now delivers a stream of continuous updates through a dynamic live feed wall combining editorial, features, gallery, video and social posts - all in one single view. Fans can browse through posts and seamlessly move through a linear or nonlinear editorial flow built to encourage continuous content discovery.

Matchday Live

Fans can tune into every first team match through the Matchday Live experience for minute-by-minute updates, live audio commentary and team and player performance stats. The live timeline combines commentary, stats, live scores, video and social posts - pre, during and post the match; making it the go-to destination on matchday and unique second screen option for televised games.  

Our partnership has enabled us to realise our ambitions for offering a best in class digital experience to our fans. UNRVLD's passion for understanding both our brand and business objectives at a commercial level made them the perfect partner for this project.
James Kennedy
Head of Marketing, Southampton FC


Digital Strategy
Strategic and development roadmap
Responsive design and design system for Sitecore component library
Content strategy and launch plan


Microsoft - Best scalable cloud solution
2020 Sitecore - Winner
Sitecore Experience Awards 2019
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