Providing a world of knowledge and support
The new site needed to cater for a wide target audience - ranging from children learning the game to golf ball manufacturers. We devised a comprehensive strategy, identifying audience segments, their unique needs and ideal delivery methods. The new site delivers educational guides, empowering individuals at all levels to grasp, delve deeper and savour the rewards of playing the sport.
Championing year-round engagement
Covering all 22 of The R&A's year-round championships and events, the fresh solution offers a way to follow scoring, stats, commentary and editorials across various formats and event types.