Together

For Together, a lender with over 50 years’ experience in property finance, the challenge was that the existing digital presence didn’t reflect the depth of that expertise or the breadth of what the business could offer. Together operates in a part of the market that high-street banks often won’t touch: complex income situations, short-term bridging, auction finance and specialist buy-to-let. That specialism is the commercial advantage, but it wasn’t visible in the digital experience.

Together serves two fundamentally different audiences, that needed custom user journeys. Direct borrowers are individuals navigating what is often a stressful, high-stakes financial decision, needing reassurance, clarity and confidence that someone understands their situation. Brokers are professionals placing business at volume; they need speed, product specifics and a reason to recommend Together over a competitor.

UNRVLD has worked alongside Together for over eight years. The partnership began with a full strategic discovery that mapped the specialist lending market, audited the existing estate, and identified where the gap between the brand's commercial reputation and its digital presence was widest.

The website rebuild, delivered across sprints on Sitecore 10.4, gave Together a design system and flexible component library that lets content teams tailor messaging for different borrower segments without developer involvement. The information architecture was restructured around how each audience evaluates a specialist lender: direct customers can explore products by situation rather than product code, while brokers find the criteria and documentation they need to place business efficiently.

A subsequent navigation research phase in 2025 went further, mapping distinct user journeys for each audience and defining the structural changes needed to give borrowers and brokers dedicated paths from the first click.

Together's digital presence now communicates the specialism that sets the business apart in a market where most lenders look the same.

Content teams have the tools to publish and update tailored messaging for different borrower demographics, responding to product and market changes without waiting for development cycles. The dual-audience architecture means direct customers and brokers each encounter an experience designed for how they work, rather than a single compromise that serves neither well. The design system enforces brand consistency across the estate while giving teams the flexibility to move quickly.

This year the focus turns to the distinct journeys of direct and intermediary customers: how each audience navigates the platform, where friction exists, and how the experience can be tailored further.