By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
The United Rugby Championship (URC), formally Pro14, is an annual rugby union competition involving professional teams from Ireland, Italy, Scotland, South Africa, and Wales.
URC's mission was to create a market-leading fan experience platform for their global fanbase that provides the organisation with new commercial opportunities to support revenue growth.
We partnered with InCrowd and Stream AMG to deliver a seamless experience across the URC’s website and app, delivering a single fan view with fully integrated video and a live round-by-round match centre.
Designed to engage, the new platform harnesses fan attention back from other media outlets. With animated stats that enhance a second screen matchday experience, fans now have exclusive access to the competitive battle at play that can be personalised around their chosen team.
We’re maximising revenue for the competition. An innovative membership programme enables essential database growth and the site’s value has risen exponentially for sponsors through a controllable banner estate.
The new platform is purpose-driven, giving the ultimate fan-first immersive experience that encourages new talent and engages legacy fans. The result is a powerful digital ecosystem that will unlock the potential of rugby’s most diverse competition.
The UNRVLD team have everything that we wanted in a digital partner – the ability to blend innovative design thinking with leading technical know-how, and an ambition to push boundaries with commercial pragmatism.
