A whole new digital ball game
We partnered InCrowd and Stream AMG to deliver a seamless experience across the URC’s website and app, feeding a single fan view with fully integrated video and a live round-by-round match centre. Designed to engage, the new platform harnesses fan attention back from other media outlets. With animated stats that enhance a second screen matchday experience, fans now have exclusive access to the competitive battle at play that can be personalised around their chosen team.
We’re unlocking the potential of rugby’s most diverse competition through an innovative membership programme that enables essential database growth. While a controllable banner estate has seen the site’s value rise exponentially for sponsors.
Marketing Director URC