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United Rugby

A new fan experience platform for global Rugby Championship
United Rugby Championship
Strategy / Design / Build / Managed Service

The United Rugby Championship (URC), formally Pro14, is an annual rugby union competition involving professional teams from Ireland, Italy, Scotland, South Africa, and Wales.

URC's mission was to create a market-leading fan experience platform for their global fanbase that provides the organisation with new commercial opportunities to support revenue growth.

A whole new digital ball game

We partnered with InCrowd and Stream AMG to deliver a seamless experience across the URC’s website and app, delivering a single fan view with fully integrated video and a live round-by-round match centre. 

Owning the competition

Designed to engage, the new platform harnesses fan attention back from other media outlets. With animated stats that enhance a second screen matchday experience, fans now have exclusive access to the competitive battle at play that can be personalised around their chosen team.

Commercialising fan-engagement

We’re maximising revenue for the competition. An innovative membership programme enables essential database growth and the site’s value has risen exponentially for sponsors through a controllable banner estate.

Inspiring the next generation of rugby superstars

The new platform is purpose-driven, giving the ultimate fan-first immersive experience that encourages new talent and engages legacy fans. The result is a powerful digital ecosystem that will unlock the potential of rugby’s most diverse competition.

The UNRVLD team have everything that we wanted in a digital partner – the ability to blend innovative design thinking with leading technical know-how, and an ambition to push boundaries with commercial pragmatism.
Tom Lister
Marketing Director, United Rugby


Fan engagement strategy
Main website
OTT platform
Native app design


inCrowd Bridge Customer Data and Experience Platform
StreamAMG Cloud Matrix
JAMstack architecture
Opta sports data integration
Vercel hosting utilising Edge Network CDN
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