Fan-first engagement with a commercial spin

The ultimate fan-first immersive experience that encourages new talent and engages legacy rugby fans

United Rugby
Digital Strategy, Experience Design, MACH Build

Communicating directly with the fans


URC came to us with a mission to create a market-leading fan experience for their one million viewers that provides the business with new commercial opportunities to increase revenue.


We’ve delivered an integrated platform that offers fans a personalised experience with live match updates, animated stats, and exclusive content. We're also optimising revenue generation through innovative membership programmes and sponsor opportunities, all while nurturing the next generation of rugby stars.

A whole new digital ball game

We partnered InCrowd and Stream AMG to deliver a seamless experience across the URC’s website and app, feeding a single fan view with fully integrated video and a live round-by-round match centre. Designed to engage, the new platform harnesses fan attention back from other media outlets. With animated stats that enhance a second screen matchday experience, fans now have exclusive access to the competitive battle at play that can be personalised around their chosen team.

Commercialising fan-engagement

We’re unlocking the potential of rugby’s most diverse competition through an innovative membership programme that enables essential database growth. While a controllable banner estate has seen the site’s value rise exponentially for sponsors.

“ The UNRVLD team has everything we wanted in a digital partner – the ability to blend innovative design thinking with leading technical know-how, and an ambition to push boundaries with commercial pragmatism. ”

Tom Lister

Marketing Director URC


Fan Engagement Digital strategy
UX & UI sesign
OTT Platform
Native app design


InCrowd Bridge Customer Data and Experience Platform
Stream AMG Cloud Matrix
JAMstack Architecture
Vercel hosting utilising Edge Network CDN