Commerce Champions: Success stories from the frontline of B2B and B2C ecommerce

Learn how to deliver digital experiences that solve fundamental business challenges to better engage new and existing customers, sell more online while lowering their cost of sale. The talks will be focused on B2B ecommerce and B2C commerce with complex buyer journeys which other ecommerce-focused events often don’t address.

In particular, B2B Ecommerce is exploding, as manufacturers and distributors respond to their customers’ requirements to make it easier for them to do business with. The B2B Ecommerce Association estimates that the value of the UK B2B ecommerce market will grow from £275 billion in 2021 to £1750 billion by 2030. We want to help clients take a slice of that growth in the next five years and secure the future of their businesses.

These are just a few of the things we know that are keeping ecommerce teams awake at night that we’ll be discussing as part of the event:

• Leveraging product information within your ecommerce store
• Personalising online customer experiences
• Delivering self-service customer portals
• Producing content at scale
• Understanding experimentation and optimisation
• Where to begin with deploying AI within your ecommerce operation

This event is suitable for senior ecommerce, digital and marketing executives. Agencies and tech vendors are not welcome.