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Key event takeaways
Investing in a modern tech stack that evolves with your business is paramount to staying ahead of the curve in this fast-paced digital landscape. UNRVLD and Contentful recently hosted a MACH Masterclass that offered valuable insights and expert guidance for senior digital leaders across various industries.
The event highlighted the changing dynamics of digital technology, marketing, CRM, and data segmentation. Organisations were urged to assess their technology maturity, data segmentation models, and the framework for content success.
Here are the key takeaways from this event:
1. A rapid transformation for golf’s new kid on the block
UNRVLD's Chief Growth Officer, Tom Dougherty and Head of Strategy, Tom Holt delved into the incredible journey of taking LIV Golf’s global digital estate from concept to reality in just 5 months.
Agility was highlighted as a key benefit of composable architecture, allowing LIV Golf to choose preferred vendors for different website components. This approach laid the foundation for a visually captivating digital platform that is resonating with the nuances of golf and sportainment.
They also explored how componentised composition delivery allowed quick implementation of new commerce features that are empowering LIV Golf to commercialise their fan relationships effectively.
2. Composable product suites built for brand excellence
Charlie Bell, Contentful's Senior Director of Solution Engineering, EMEA, illustrated how renowned brands like Chanel, IKEA, and Rapha are harnessing composable product suites to maintain their leadership positions in their respective industries, both now and in the future. Charlie aptly showcased how these companies are using digital platforms to inspire and engage customers, increase basket size, and provide a multi-experience solution.
3. Your questions, our answers
The presentation was followed by a dynamic Q&A session, providing attendees with the opportunity to seek clarity and gain further insights into the world of MACH technology.
MACH technology can empower your business to thrive but the path forward demands open-mindedness, collaboration, and a willingness to embrace change.
Why Contentful and UNRVLD?
Contentful CMS is a great choice to sit at the heart of your MACH architecture and is particularly well-suited for businesses with complex content requirements, and those that value a modular approach. Equally, if your organisation is seeking a composable approach to enable easy integration with various e-commerce or marketing tools, Contentful's Headless architecture could be right for you.
As a Contentful Gold Partner, UNRVLD is here to work out how well Contentful aligns with your organisation's objectives and needs. We’re digital specialists committed to solving our client’s business challenges with unrivalled digital products and services.
Get in touch to find out how UNRVLD’s strategists can help make the transition to MACH technology seamless for your business. Plus, stay tuned for more transformational insights and events from UNRVLD and Contentful.