Women in Digital: Shaping DTC Strategies for Success

Join us for this Women in Digital Spotlight Series, an exclusive invite-only event championing the women driving digital commerce propositions for leading global organisations.

This event is designed to bring together influential female leaders from selected industries to share insights, learnings, and experiences that are shaping the future of digital commerce.

Agenda:

• 1400 Arrival and networking
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• 1430 Discussions:

• Building Fandom: Turning Customers into Fans to increase Lifetime Value - How The Fragrance Shop is investing in long term relationships with its customers to drive advocacy. Berni Hawkins, CGO, The Fragrance Shop.

• Personalisation: Building Segmented Audiences - How to define personas and build the right audiences so you can successfully personalise your content at scale. Polly Walton, Head of Experience Optimisation, UNRVLD.
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• The D2C Pivot: Innovating Consumer-Centric Solutions from Product Development to System Integration with Diageo and Smeg – Experiences and challenges of developing D2C digital experiences inside traditional wholesale businesses. ‍Cerie Paton, Head of Business Systems, Smeg;  Cara Smith, PO, Diageo & Raheela Yasin, Managing Partner, UNRVLD.

• Maximise your Experimentation Success - How you can get the best from your experimentation software, using examples from our work with Global Headware brand New Era Cap. Polly Walton, Head of Experience Optimisation, UNRVLD.

• 1630 Panel Q&A
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• 1700 Networking and drinks in Smeg's beautiful refurbed showroom!
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Who should attend
This event is ideal for women in leadership roles, digital strategists, marketing professionals, e-commerce managers, and anyone involved in shaping the digital direction of their company. Whether you’re an experienced executive or an emerging leader, this event offers valuable insights and connections to help you excel in the digital space.

This event is for enterprise brands only, vendors need not apply.