Former Huge Director of Global Growth Ben Tolfree joins UNRVLD as Growth & Strategy Partner

• Ben Tolfree joins UNRVLD from New York-headquartered digital agency Huge
• As Growth & Strategy Partner his remit will be to maximise the value clients realise from strategic services including experience strategy, customer data strategy, AI enablement and digital platform optimisation
• Ben will work closely with UNRVLD’s leadership team in accelerating the strategic adoption of AI for the agency and its clients

UNRVLD has appointed Ben Tolfree as Growth & Strategy Partner as part of its continued investment in its client value proposition and strategic service lines. He joins from New York-headquartered agency Huge, where he was Director of Global Growth & Partnership.

Ben will work with UNRVLD’s leadership team to accelerate the strategic adoption of AI across the agency and its enterprise client base. His remit will cover value creation through strategic services including experience strategy, customer data strategy, AI enablement and digital platform optimisation programmes.

He brings more than 15 years of experience in client partnership, marketing and growth roles; driving design, innovation and AI-enabled brand experiences for clients including On Running, LVMH, Ticketmaster, LEGO, Pernod Ricard, Google, Meta and Adidas. Prior to Huge, Ben worked client-side as a Digital Lead for Pernod Ricard and in senior agency roles for TH_NK (EPAM) and Havas.

UNRVLD’s Chief Growth Officer Tom Dougherty said of the appointment: “Ben comes highly regarded and with a wealth of agency experience in growth-driven client engagement. The appointment marks a significant step for UNRVLD’s evolution, as we continue to invest in the smart thinkers required to help our clients navigate and thrive within the complexity that lies ahead. I am delighted to have Ben onboard."

Ben Tolfree added: “UNRVLD has a deep pedigree in creating design and technology solutions for complex businesses and is embracing AI with open arms. I’m excited to join this talented team in accelerating the strategic value such capabilities can create in this new era of intelligent experience.”

Ben will begin to introduce himself to clients in the coming weeks. Anyone who wants to connect with him can do so via LinkedIn.