UNRVLD launches Optimizely AI agent to optimise site search

UNRVLD has launched a Universal Site Search Optimiser AI agent on the Optimizely Agent Directory.

The agent works as an on-site search consultant with seven sub-agents configured to handle different elements of the process to improve search performance and conversion. It is designed to be used by Content and Search Marketers who want to enhance content discovery on their websites without spending hours analysing data.

Run from Optimizely’s AI chat interface, “Mark”, the data and context layer of Optimizely’s Agent Platform, it learns the context of a website, extracts site search data from Google Analytics 4, validates search terms against site content, and returns a report of content and technical recommendations to improve on-site search results.

To make best use the agent, our Optimizely Engineers can instruct you in setting up the agent so it’s tailored for your team and business needs:

• Track the metrics that matter: Provide your key performance metrics and we will incorporate them into analysis and recommendations at search term level.
• Integrate your work management platform: Tell us where you manage dev tasks and we will configure an agent to push technical tickets to your backlog automatically, whether that is Jira, Microsoft DevOps, or something else.
• Reports built around your requirements: Tell us what data you want visualised and we can refine the reports to match.

The agent builds on another successful year for UNRVLD and our eight-year Platinum partner status with Optimizely, with UNRVLD having been awarded Optimizely’s Solution Partner of the Year for the UK and Ireland in 2025 and being Opal Specialised Partner accredited.

The Universal Site Search Optimizer is free to use. To get started, get in touch with us and our Optimizely experts can help you with the set-up instructions for your site.