- Smeg UK selects Shopify as the platform for its relaunched webstore, with UNRVLD designing and building the site
- UNRVLD continues to support Smeg on its digital transformation journey, having also designed and built the brand's previous webstore
- The new mobile-first site merchandises Smeg's extensive range of more than 900 small and large appliances and has been created to aid discoverability while matching the brand experience offered at the brand's Regent Street flagship store
Premium home appliances brand Smeg has relaunched its UK webstore supported by digital technology and experience agency UNRLD. An existing customer of the agency, we are delighted to have designed and built Smeg's new website on Shopify, giving the brand a future-proofed ecommerce platform that will easily scale and evolve to meet the future requirements of both the brand and its customers.
The feature-rich platform has allowed Smeg to reimagine shop.smeguk.com as a digital destination where customers can easily discover products - browsing by different facets, such as product category, collection or specification.
Allowing the brand to merchandise its entire range, the new webstore stocks more than 900 large and small appliances, across 500 unique product pages. The online store has also been designed to provide consistency in brand experience with the offline experience customers enjoy at Smeg's London flagship on Regent Street.
Features of the Smeg UK webstore include:
- Buyer's guides for product inspiration
- Informative videos with key product specifications
- Improved discoverability with navigation by colour and style options
- Streamline checkout with more payment options, including Shopify's Shop Pay
- Customer-friendly delivery and appliance connection options
Steve Broodryk, Head of eCommerce & Direct Retail at Smeg UK, commented: "We’re proud to deliver a first-class online experience that makes discovering and purchasing Smeg appliances as enjoyable as using them. The site offers an immersive digital experience designed to aid customers in discovering our full range of premium appliances."
