From search to contracted waste
Working as an extension of the BIFFA team, we analysed the user experience, aligning BIFFA’s operations with their customer’s expectations. We then designed a clear conversion pathway from search to contracted waste service.
With a wide range of contractor, waste and product type, we harnessed Sitecore’s personalisation capabilities to build a seamless e-commerce solution with bespoke pricing models and service availability.
Head of Digital Marketing Biffa