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Digitising the customer buying journey for the UK’s leading waste management company
Strategy / Experience Design / Sitecore

BIFFA is the UK’s number one business waste collector, handling 15,000 tonnes of rubbish every day, from 80,000 businesses.

UNRVLD are partnering with Biffa to shift customer buying behaviour online and deliver a self-serve culture transformation across their customer base, through digital product innovation

An industry first

Biffa’s ambition was to launch an industry-leading, digital e-commerce product for both its b2b and b2c customers, enabling them to make effortless, mobile-first service transaction in under 15 minutes.

From search to
contracted service

Working as an extension of the BIFFA team, we first analysed the user experience, aligning BIFFA’s operations with their customer’s expectations. We then designed a clear conversion pathway from search to contracted waste service.

UNRVLD have become an increasingly important solutions partner to Biffa, helping us to shape and accelerate our digitisation programmes, during a time where online expectations and behaviours have changed significantly in a short window of time.
Naomi West
Head of Digital Marketing, Biffa

Personalising purchase

With a wide range of contractor, waste and product type, we harnessed Sitecore’s personalisation capabilities to build a seamless end-to-end e-commerce solution with bespoke pricing models and service availability.

End-to-end e-commerce

We’ve delivered an industry-first end-end e-commerce platform that enables prospective customers to select, purchase and activate business waste services from the palm of their hand.


Customer Experience Strategy
Company Website
eCommerce Platform
Hosting & Managed Service


Microsoft Dynamics
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