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BIFFA is the UK’s number one business waste collector, handling 15,000 tonnes of rubbish every day, from 80,000 businesses.
UNRVLD are partnering with Biffa to shift customer buying behaviour online and deliver a self-serve culture transformation across their customer base, through digital product innovation
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Biffa’s ambition was to launch an industry-leading, digital e-commerce product for both its b2b and b2c customers, enabling them to make effortless, mobile-first service transaction in under 15 minutes.
Working as an extension of the BIFFA team, we first analysed the user experience, aligning BIFFA’s operations with their customer’s expectations. We then designed a clear conversion pathway from search to contracted waste service.
UNRVLD have become an increasingly important solutions partner to Biffa, helping us to shape and accelerate our digitisation programmes, during a time where online expectations and behaviours have changed significantly in a short window of time.
With a wide range of contractor, waste and product type, we harnessed Sitecore’s personalisation capabilities to build a seamless end-to-end e-commerce solution with bespoke pricing models and service availability.
We’ve delivered an industry-first end-end e-commerce platform that enables prospective customers to select, purchase and activate business waste services from the palm of their hand.
