Restyling textiles online

Designed for designers – this digital solution showcases Camira’s forward-thinking creative and manufacturing expertise through an immersive user-friendly experience

Camira Fabrics
Strategy, Experience Design, Sitecore Build

A 21st century buying experience with slick functionality and seamless interactive design


With a passion to innovate, Camira challenged us to create an enhanced digital presence that would set them apart from their competitors, giving seamless transactional capability to their global audience and elevating Camira’s rich textile heritage.


We have worked to resolve the previously cumbersome user experience, delivering a multi-lingual solution with smart design thinking that showcases Camira’s high-quality fabrics through a re-engineered customer journey.

Bringing fabrics to life online

With an abundance of fabrics to choose from, we have developed an intuitive product catalogue and search system, powered by a comprehensive taxonomy, to allow users to browse quickly, filter and select fabrics. This is supported by inspiring product pages that tell the backstory of each range, carefully stitching Camira’s heritage into the style and substance of their website.


A new digital ecosystem
Company website
Multi-lingual capability
Kentico implementation
Inspiration platform