![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21602997ceee0949e8a03_CP_logo.webp)
Bringing Crystal Palace FC to the people
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d2166b5dfff4882610d220_CPFC_Hero.webp)
A digital transformation programme for Crystal Palace FC focused on speed, simplicity and personalised digital experiences
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d216039aa15b2f019effbe_CPFC_01.webp)
Celebrating a rich history and bold identity on a digital platform that connects fans like never before
Crystal Palace FC had an ambitious transformation agenda – centred around enriching the club’s digital brand and owned platform to expand, engage and capitalise on its digital fan base. The club needed a new data infrastructure to enable deep personalisation for each fan across all platforms.
We’re capturing Palace’s contemporary brand personality and strong heritage within a slick new website and app. Together we’re commercialising the direct-to-fan relationship with a suite of new products, services and campaigns that are connecting Palace’s loyal fans around the world.
increase in revenue from memberships
increase in web sessions
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d216043af22302198f62b8_CPFC_02.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21604326fd145ff750260_CPFC_12webp.webp)
Creating a direct-to-fan relationship
Exclusive content is accessible via registration and/or paid-for memberships, all neatly tied together through a single sign-on, providing a single view of the fan. Fans are served relevant content and advertising based on membership status, content preferences and habits.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21605bb15c61e15e97799_CPFC_13.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d2160359dc0e3dfa777511_CPFC_09.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d2160386b55c7b22fb39f6_CPFC_10.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d216034b741a37d212617a_CPFC_04.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d2160335146c252cb32e52_CPFC_05.webp)
A digital match day destination
Supporters’ matchday experience is enriched through a new and improved Match Centre with live text updates. These are supplemented by live video/audio broadcasts, where rights permit, as well as stats, polls and thoughtfully crafted player profile pages.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d2160359dc0e3dfa77742b_CPFC_08_Brand_1.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21603bb15c61e15e975de_CPFC_08_Brand_2.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21603838d0d15f5836100_CPFC_08_Brand_3.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d216033975c3518bdc9887_CPFC_08_Brand_4.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21602df78f459405993fd_CPFC_08_Brand_5.webp)
James Woodroof
Chief Marketing and Communications Officer Crystal Palace Football Club
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64d21a999f84902ebca0e0aa_CP_logo_dark.webp)