Bringing Crystal Palace FC to the people
A digital transformation programme for Crystal Palace FC focused on speed, simplicity and personalised digital experiences
Celebrating a rich history and bold identity on a digital platform that connects fans like never before
Crystal Palace FC had an ambitious transformation agenda – centred around enriching the club’s digital brand and owned platform to expand, engage and capitalise on its digital fan base. The club needed a new data infrastructure to enable deep personalisation for each fan across all platforms.
We’re capturing Palace’s contemporary brand personality and strong heritage within a slick new website and app. Together we’re commercialising the direct-to-fan relationship with a suite of new products, services and campaigns that are connecting Palace’s loyal fans around the world.
increase in revenue from memberships
increase in web sessions
Creating a direct-to-fan relationship
Exclusive content is accessible via registration and/or paid-for memberships, all neatly tied together through a single sign-on, providing a single view of the fan. Fans are served relevant content and advertising based on membership status, content preferences and habits.
A digital match day destination
Supporters’ matchday experience is enriched through a new and improved Match Centre with live text updates. These are supplemented by live video/audio broadcasts, where rights permit, as well as stats, polls and thoughtfully crafted player profile pages.
James Woodroof
Chief Marketing and Communications Officer Crystal Palace Football Club
