![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7dfae29eef8cbdd27e0d_FE_Logo_Light_Zero.webp)
Engaging the electric generation
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7dfa6a4bffdbabc5b5dd_FE_Medium_Lifestyle.webp)
Creating electric fan experiences that bring supporters closer to motor sport's race action while growing the sport's global fanbase
Client
Formula E
Services
Strategy, Experience Design, Sitecore Build
Sector
Sport
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df1d6b02ff78936c812_FE_01.webp)
Putting the digital experience firmly in the driving seat
Objective
Formula E’s ambition was centred around elevating its digital presence to expand its fanbase and foster a deeper understanding of cutting-edge electric motor sport amongst a diverse audience.
Approach
We have delivered a seamless fan experience across Formula E’s website and native apps, increasing engagement, facilitating accessibility and nurturing a new generation of Formula E enthusiasts.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df066184326c1e2fb71_FE_02.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df17c3f65ee60b92367_FE_05.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df0a939c341a1005539_FE_08.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7def7e302c4b5b5548b6_FE_07.webp)
Driving fully optimised fan engagement
We’ve enhanced the fan experience across Formula E’s site, ensuring that fans have access to the most relevant content in real-time. From live event profiles to dynamic content and the exclusive Fan Boost functionality, we’ve worked to immerse fans in the sport they love through a fully-optimised online experience.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df1fc8f31530ca8317c_FE_06.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df06b8cdf3943815c04_FE_03.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7df0fc8f31530ca83119_FE_04.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64db7def233e72553c443e59_FE_09.webp)
Outputs
Product strategy
Data strategy
UX / UI design
Development
Technology
Sitecore
Salesforce
AWS
Brightcove