←Our Work
B2BCommerce
Enabling complex B2B buyer journeys with commerce and service platforms that allow your clients to self serve
B2B manufacturers, wholesalers and distributors have complex commerce requirements but must deliver online buyer journeys that feel as seamless as shopping on a retailer’s website. We help B2B organisations to build customer portals and online ordering platforms that integrate with your existing systems, automate the manual order burden that inflates cost-to-serve, and lay the commercial and technical foundations that agentic procurement will demand.
What we deliver
- B2B webstores and customer portals
- Customer service and order agents
- Ecommerce platforms with B2B pricing and catalogue management
- ERP, PIM and CRM integration
Case studies
Outcomes we focus on
Automate the order burden
Cut the cost of every B2B transaction while improving CX
Phone and email orders that require manual intervention have a cost your competitors aren’t paying. Build self-service ordering that handles customer-specific pricing, approval workflows, and account hierarchies, so revenues increase without headcount scaling too.
Integrate with your core systems
Surface content so your customers can seamlessly self-serve
Complexity in B2B ecommerce comes from needing data from multiple systems such as ERP, PIM and CRM. Surfacing this through digital platforms gives your customers access to product specifications, stock availability and pricing information without needing to pick up the phone.
Personalise at account level
Catalogues and pricing that reflect your trade relationships
Your trade customers expect to see personalised product assortments and pricing. An ecommerce platform that can’t reflect that isn’t fit for B2B. Customer-specific catalogue and pricing architecture delivers the contracted experience to every account, without manual workarounds.
Build for agent procurement
Your buyers’ AI agents need somewhere to connect
Organisations without API-first commerce infrastructure and clean data won’t be on the list of viable suppliers. Build the foundations now, before the procurement decisions get made without you.
FAQs
Yes, we have built single webstores that can serve B2B and B2C customers, and also built separate stores on the same platform where the two customer audiences have very different requirements.
Yes, we have B2B clients operating with 100,000 or more SKUs, as well as those where the product catalogue is different for each of their trade customers or retail partners.