![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da999797e78c290464a073_park_dean_logo_white.webp)
Delivering a liberating holiday planning experience
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9a2a6ade0ff921bb6813_Park_Dean_Hero.webp)
Raising Parkdean Resorts’ profile with an industry-leading customer experience designed to ensure that all vacations get off to the right start
Client
Parkdean Resorts
Services
Strategy, Experience Design, Sitecore
Sector
Travel & Transport
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d99fdcfef76472ca55a_Park_Dean_01.webp)
Converting website engagement into exceptional holiday stays
Objective
Parkdean Resorts’ ambition was to leverage the full value of its Sitecore DXP to dominate the UK holiday market, informed by a better understanding of user needs and a customer-focused digital strategy.
Approach
We have taken Parkdean Resorts on an exciting journey, focused on developing, refining and optimising each stage in the purchase journey to ensure a more seamless and engaging customer experience.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d997d69e1d31fcf3547_Park_Dean_02.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d9921fa5d0fbe4f3b87_Park_Dean_05.webp)
Customer-focused strategy
We conducted a heuristic review of the site to identify points of friction, devising a strategy to optimise the buying journeys and maximise conversion. From there, we designed a leading user experience for Holiday Sales and Holiday Home Sales, improving brand perception with a renewed focus on browse by destination/experience.
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d994c6845ecdf274a46_Park_Dean_06.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9e6f675c905fb33e0177_Park_Dean_03_1.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d98004892953edeb1a2_Park_Dean_04.webp)
![](https://cdn.prod.website-files.com/647077e7a558edee240cd86d/64da9d992f587cea23bedf9b_Park_Dean_07.webp)
Outputs
Customer Research
CX & Technology Strategy
Sitecore Build and Integration
Experience Design
Technology
Sitecore 10
Docker
Kubernetes