Award winning digital platform for golf's most iconic major championship

Partnering the R&A to create a reimagined mobile first experience for fans and a powerful marketing tool for the brand

The R&A
Strategy, Design, Sitecore

Delivering The Open into the 21st century


The R&A had a clear ambition – to define a digital transformation strategy that would help them re-engage existing fans and capture new ones, ultimately pushing The Open to the forefront as one of the world's leading sporting events.


Through the introduction of a new website, we integrated the story of qualification, ticketing and hospitality sales, sale of merchandise and the live event itself to create a single connected experience.


Increase in revenue through the site


Increase in average session duration


New sign-ups to One Club Membership Platform

A fan first experience

With upwards of 100m people from around the world engaging with The Open across the calendar year, the digital presence has never been a more important brand touch point for wider fan interest, giving them the best experience of The Open, whether they are attending the Championship or following it online.

A Live tool to follow all the action

The live championship mode enables millions of fans to engage in real time; with live scoring, a new, always-on video hub, player tracking and dynamic data feeds.

Enhanced media experience

We’ve also created an enhanced media experience, player profiles and a multi-event approach, including latest stories and action; powered by an award-winning Sitecore solution.

The Open TV

The Open TV allowed users access to multiple live on course video channels configured for individual TV rights across global markets, as well as being able to explore hundreds of highlight clips from the Championship and beyond.

“ While heritage and tradition are core to The Open’s standing as one of the world’s most revered sporting events, it’s also vital that innovation enables the Championship to grow it’s worldwide following. We are delighted with the new platform, that will enable us to provide an immersive, year-round experience. ”

Kevin Bain

Head of Digital Infrastructure The R&A


Fan Engagement & Technology Strategy
Main Website
Live Event Platform
Ticketing & Commerce
OTT platform


Stream AMG