MACH Masterclass featuring LIV Golf, Rapha, Chanel and Ikea
A roundtable breakfast event to explore the systems and processes involved in launching global MACH platforms for ambitious brands.
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Key Takeaways
At this high level roundtable breakfast, UNRVLD and Contentful, our technology partner, revealed how leading brands like LIV Golf, Chanel, Rapha and IKEA have been quick to embrace modern marketing methods to stay ahead of the digital game. We will discussed previously unshared insights into the design and build of LIV Golf, the digital estate that has shaken up the sporting world over the past 12 months. Plus, we explained how we've delivered a global digital platform for fans, from concept to delivery, in under six months.
We went under the hood of LIV Golf's technology framework to explore how MACH architecture works to enable brands to commercialise customer relationships, with reference to Contentful, our headless technology partner, who is fundamental to delivering the LIV programme.
Contentful then joined us on stage to showcase how Chanel, IKEA and Rapha have composed the optimal product suites to ensure their brands remain at the forefront of their categories, now and into the future.
If you'd like to know more about our MACH expertise, please get in touch.
Leading the discussion
Don't miss out on learning how MACH architecture can supercharge the fan experience.
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