European eCommerce Awards 2022 winner with New Era Cap

October 5, 2022
5 minute read

The European Ecommerce Awards recognise how ecommerce organisations implement, innovate and convert through creativity on their websites. New Era Cap has been recognised specifically for pushing the boundaries of Optimizely experimentation on their site to boost ROI.  

The award is a testament to UNRVLD’s working relationship with New Era Cap. The project did not consist of immediate change, but has been a longer process of creating stability, control and trust in order to develop an ambitious and achievable roadmap. Using Optimizely’s impressive technology stack, we can understand the customer better, making it easier to optimise the user experience and drive conversion. We’ve developed a best-in-class interactive experience built on insight, that’s scoring some impressive e-commerce outcomes for New Era Cap; both long-term gains, like 60% year-on-year revenue growth, and significant short-term wins, like record-breaking Black Friday sales. It is great to see this impressive performance getting the recognition that it deserves.  

Michael Nong, Head of Ecommerce, New Era Cap comments:

We’re so pleased to receive this award from the European Ecommerce Awards. Working initially with Made to Engage and now UNRVLD has been a great journey. Smooth delivery and impressive results have been consistent on this project. We look forward to seeing what more we can achieve as we continue to grow New Era Cap’s digital estate with UNRVLD and Optimizely.

Congratulations to everyone involved.

Steven Cassin, Partnerships and Alliances Director, UNRVLD says:

It’s an incredible achievement to be recognised at a European level. We are hugely proud of our partnership with New Era Cap and the impressive results that we have driven on the Optimizely platform. Thank you to the blended UNRVLD / New Era Cap team for your perseverance on this project. Hard work really does pay off! Congratulations.