Illuminating iGuzzini’s online product portfolio

Miranda Glover
Chief Marketing Officer
September 1, 2021
5 minute read

We’ve boosted online customer engagement by digitising the explanation of iGuzzini’s lighting products.

The new digital tool enables customers to configure a lighting scene by virtually ‘trying on’ their various light solutions. Customers get abetter idea of how iGuzzini’s products light up a chosen setting, giving a more realistic portrayal of the effects that certain configurations have.

The tool brings iGuzzini’s products to life and enhances the product browsing experience using immersive, innovative design.

This advanced digital tool reflects iGuzzini’s position as a true innovator within the market, helping them to inspire, sell and communicate their products to a diverse audience.

Visit iGuzzini to see the project come to light.