UNRVLD to support DD Group’s growth goals with B2B ecommerce transformation

• DD Group selects UNRVLD to support its ecommerce transformation programme and achieve ambitious growth goals
• The UK’s leading dental and medical aesthetic supplier will leverage Optimizely to enhance its use of customer data and digital customer experience
• Optimised user journeys and content will make it easier for DD Group’s customers to complete their buyer journeys and boost conversion

DD Group has selected UNRVLD to deliver a programme of B2B ecommerce transformation and ensure its growing customer base has the best experience possible when buying online.

The UK’s leading supplier of dental and medical aesthetics products, equipment and services, DD Group serves more than 12,000 dental practices and 6,000 medical beauty clinics across the UK and Ireland.

Initially focusing on enhancing customer experience for DD Group’s B2B ecommerce channel, we’ll be leveraging our Optimizely experience – including as the platform’s Experimentation Partner of the Year 2024 – to support its ambitious growth goals while quickly generating a return on investment. This includes increasing customer engagement, streamlining product discovery, and optimising content performance to boost online conversion and market share.  

A key focus will be exploring the powerful capabilities of Optimizely Data Platform to refine market segmentation and deliver more targeted, data-driven experiences. Additionally, leveraging the full potential of a platform like Optimizely will be central to maximising digital effectiveness: enabling experimentation, personalisation, and optimisation across customer journeys.

“This is a critical moment in our ecommerce transformation growth story. We need a sharp focus on how our business can really drive commercial outcomes, and UNRVLD’s outcomes-first proposition and platform experience has given us both assurance and excitement that they are the right people for the job. We are confident that UNRVLD’s strategic insight and exceptional execution will elevate our digital capabilities, enhance our customer interactions, and drive growth.”

Daniel Garner, Director of IT, DD Group

UNRVLD is incredibly proud to be chosen as DD Group’s B2B ecommerce transformation agency and we look forward to a successful relationship built on practical ways to deliver business outcomes, customer-centric solutions, and future innovation.