Optimizer Awards 2021 Winners

February 16, 2022
5 minute read

The Optimizer Awards aim to recognize Optimizely customers who show outstanding achievements in digital innovation and creativity. They are awarded to forward-thinking organizations who are leveraging Optimizely tools in exciting ways to go beyond the conventional, unlocking digital potential and forging paths for others to do the same.

We feel honoured to be working with the award-winning team at New Era Cap, who over the past two years have demonstrated courage and commitment time and time again on their journey towards industry leading results.  

Small changes, big results

NEC appointed Made to Engage in 2019, and immediately committed to a programme of continuous improvements, applied to every facet of the digital experience.  This comprehensive, rigorous approach to UI experiments and iteration has manifested big results. 

Since then, they’ve experienced more than 60% year-on-year growth, culminating in 2021 when their peak season – from Black Friday to Christmas – surpassed all previous expectations.  A combination of great products, beautifully merchandised, and powered by Optimizely’s DXP Commerce platform did exactly what it was supposed to do - and more. 

We’re just getting started

Due to Covid-19 we’ve only been able to meet in person twice during the past two years, but with fantastic teams on both sides that hasn’t stopped us from building a strong relationship with New Era.    

Following a successful suite of initial optimisation experiments, New Era Cap and Made to Engage have doubled down on customer data and site wide experimentation building on this success with an exciting roadmap for 2022.  

We’d like to congratulate New Era on this significant win and thank them for putting their trust in Made to Engage.  As Optimizely Platinum partners, we’re passionate about what this DXP brings to the table, and this award really highlights what can be achieved when vision and hard work align with technology.  We’re excited to see where this journey takes us next!