UNRVLD hires Adam Lee to drive client value through data, loyalty and customer insight
- Adam Lee joins UNRVLD to accelerate its data-driven insight, loyalty and customer experience proposition.
- As Head of Customer Data Strategy, Adam brings over 20 years of experience harnessing data and insight capability to create client value.
- Adam has agency and consultancy experience leading transformation for brands including UEFA, Toyota, Morrisons, Boots and Cancer Research UK.
UNRVLD has hired Adam Lee as Head of Customer Data Strategy to further enhance its insight and loyalty proposition to drive customer experience and maximise client value.
He will work with UNRVLD’s enterprise clients to increase their data maturity by creating deep insight capability within their digital operations, giving purpose to the data they hold. By embedding data-driven decision making – including through the use of AI – clients can realise greater value from the digital strategies and products we design and build.
Adam brings over two decades of agency and consultancy experience, working at the intersection of insight, analytics, strategy, technology and customer experience. In that time, he has delivered complex customer segmentation projects, automated scoring models, innovative customer loyalty strategies and comprehensive roadmaps for digital transformation.
He has built and led high-performing teams and led digital transformation programmes for a wide variety of high-profile organisations including Boots, The Very Group, Morrisons, Jaguar Land Rover, UEFA and Cancer Research UK. Adam Lee joins UNRVLD from AND Digital, where he was a Principal Consultant.
Speaking about his new role, Adam said:
“I’m genuinely excited to embrace the opportunity we have at UNRVLD. It’s a growing agency that’s packed full of great people, great skills and great ideas. Even from my first few weeks, I can see the depth of thinking and craft that has gone into a huge range of work for our past and current client roster.
The opportunity to be part of a team that is helping evolve the way that we work with our clients was hugely compelling; building on the data strategy, customer experience, loyalty and insight capability that’s already in place, alongside some of the best technology platforms and partners out there should mean some challenging, but deeply fulfilling, times ahead!”
