UNRVLD strengthens experience optimisation practice: appoints Natalie Waite & adopts Efestra for experimentation & CRO programmes.

• The two strategic investments are designed to bolster UNRVLD’s optimisation practice, supporting clients to maximise the impact of experimentation, CRO and personalisation programmes
• UNRVLD appoints Natalie Waite as Head of Experience Optimisation, to benefit from her decade of knowledge leading digital experience initiatives
• Partnership will see UNRVLD roll out Efestra’s experimentation governance platform across client accounts to provide enhanced stakeholder visibility

Digital experience and technology agency UNRVLD has made two strategic investments to strengthen its experience optimisation practice and maximise the impact of its clients’ experimentation, conversion rate optimisation (CRO) and personalisation programmes.

The first is the appointment of Natalie Waite as Head of Experience Optimisation. Natalie brings more than a decade of digital experience optimisatation knowledge and know-how, having previously been the Chief Experience Officer at Remarkable (Sagittarius). She has worked with many major B2C and B2B brands to enhance and optimise their digital experiences, including through experimentation, CRO and personalisation leveraging marketing automation technologies.

“Optimisation and experimentation are crucial to us delivering on our brand promise of outcomes over outputs,” said UNRVLD Chief Strategy Officer Steven Cassin. “We are delighted to welcome Natalie to the team, to benefit clients with her expertise and rigour, matched by a huge passion for the possibilities of digital experience optimisation.”

At the same time, UNRVLD has partnered with experimentation governance platform Efestra to provide key stakeholders and leadership within our client organisations with visibility of the quality and outcome of experiments. Providing oversight of the experimentation programmes we support ensures confidence in their value, and that they stay closely aligned to achieving tangible business outcomes.

“Digital experience experimentation programmes fail when leadership cannot be confident that they lead to better business decisions. UNRVLD is now leveraging Efestra’s platform to manage clients’ experimentation programmes and offering this enhanced governance and visibility to our clients themselves. Our business is built on the promise of digital outcomes over outputs, and nowhere is this more relevant than when we ensure promising experiments generate actionable insights leading to impactful decisions,” explained UNRVLD Head of Experience Optimisation Natalie Waite.

Natalie will be on our stand at Opticon London on 30th September.

For more information on how UNRVLD could help you launch or scale a digital experience optimisation programme get in touch now.