What is Optimizely?

In 2020 Episerver acquired Optimizely and put experimentation at the heart of digital experience strategy, design and management.  

The platform now includes a modular but fully integrated suite for digital experience management and optimisation, including AI-driven personalisation, search, customer data management and marketing automation, with collaboration tooling which allows distributed organisations to develop highly effective and data-driven digital operations.  

Optimizely continues to focus on creating simplicity, time to value and a platform that enables teams to focus on data-driven initiatives and business outcomes. The content and commerce platforms are amongst the most intuitive and powerful on the market.

Optimizely’s digital experience platform delivers an integrated suite of content, commerce and experimentation tools.

As a multi-award winning Optimizely Platinum Partner, at UNRVLD we are perfectly positioned to support your Optimizely digital strategy – whether you are assessing options or looking for more value from your current implementation.

We create exceptional experiences, embrace experimentation and drive maximum value from your content and commerce platform.

Content Management Platforms

If you’re considering Optimizely for the first time, upgrading or redeveloping your existing platform, UNRVLD can help with:

·     Platform assessment and selection  

·     Experience strategy and design  

·     Platform implementation and integration

·     Personalisation and marketing automation  

·     Training and enablement programmes

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Commerce Enablement 

Optimizely’s Commerce platform supports rich and highly personalised experiences for both B2C & B2B scenarios. Its modularised approach, AI driven search, merchandising and personalisation suite allows you to focus less on tech, more on growth. At UNRVLD we can help you with:

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·     B2C & B2B commerce platform implementation

·     Commerce experience design and gowth strategy

·     ERP / CRM / PIM / MA platform integration

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Experimentation and Optimisation

Drive a culture of innovation and continuous optimisation with the world’s #1 experimentation platform. At UNRVLD, our “Pathway toExperimentation” programme is designed to set up and scale up your Optimisation practice, building the foundations towards a culture of innovation to drive customer acquisition, conversion and lifetime value.

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·     Usability (Opportunity) audit

·     Optimizely experimentation onboarding

·     Conversion rate optimisation programme  

·     Scaling your experimentation practice

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Platform Maintenance and Support

Not getting the support, performance or leadership you expect from a current supplier or internal team? At UNRVLD we design platform maintenanceand support programmes that establish the rock solid BAU which enables you to remove the noise and focus on business performance.

·     Platform audit and recommendations

·     247/365 managed service support  

·     Platform maintenance strategy

·     Growth / performance strategy

If you’re considering Optimizely for the first time, upgrading or redeveloping your existing platform, there is a lot to consider. With an ever-growing range of capabilities and options within the suite – and even more options within the wider market – selecting the right elements of the suite is even more challenging.  

As a Platinum Partner with over 12 years and 50 projects' experience under our belt,UNRVLD is ready to partner with you to support your project and help you achieve your business outcomes.  

Weask one thing – that you understand the business context deeply and to clearly define the outcomes you want to achieve. That way, at UNRVLD we can inform the experience, technology and operational strategies to accelerate your digital performance.