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Press
3 Feb

UNRVLD announces acquisition of Made to Engage  

3
minute read
I’m delighted today to announce that UNRVLD has acquired Made to Engage, a commerce specialist and highly awarded Optimizely Platinum partner.

Made to Engage bring extended skills and a roster of premium brands to the group, including New Era Cap, Energia Group, Permanent TSB and Eason.

In today’s increasingly competitive marketplace, we are committed to offering our clients best of breed solutions across multiple platforms and integration points, to ensure they will always lead from the front.  

Made to Engage's commerce expertise and Optimizely capability broadens our technology and DXP portfolio, which already includes Platinum Sitecore, Gold Kentico and InCrowd Partner status. This in turn opens the door to our future vision of delivering composable architecture across all platforms.

Through its offices in Belfast, Dublin and Amsterdam, Made to Engage also expands our European footprint.  The 60-strong team of digital experts boosts our talent to more than 250 specialists, across eight hubs in UK, Ireland and mainland Europe.

Behind every successful deal are people. When we met Steven Cassin, MD, Made to Engage, we knew we’d found the perfect cultural as well as capability fit. Their stated beliefs of Growth Instinct, Partnership and Simplicity chime with our overarching vision. As digital pioneers, we are all committed to solving our clients’ greatest business challenges, leading with expertise to deliver on their most pressing growth ambitions.  

Together, we will continue to drive UNRVLD’s mission forwards – to improve our clients’ commercial success with ground-breaking digital products and services that improve their customers’ lives.

Hear the announcement directly from UNRVLD CEO, Dan Berry and Made to Engage CEO, Steven Cassin here.

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