Digital Trends Report 2023

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Overview

Our UNRVLD experts share new approaches to experience design, the latest technology innovations and how to adopt a mindset of experimentation to ensure you keep ahead over the coming year. Check out the trends below.

Profit with Purpose

Amplify the ethical values and commitments that sit at the heart of your business, to connect customers to products and services that benefit issues that they care about. Better for their businesses and better for the planet.

Owners vs Aggregators

Create channels and build experiences that enable you to build first party relationships and transact with your customers through your own channels.

Care & Accessibility

Broaden access to digital services to ensure you are designing for both people’s emotional and physical needs, so build positive affinity and greater loyalty with your customers.

Connected & Composable

Unlock the potential of a composable strategy, driving towards the ultimate goal of seamless omnichannel experiences for customers and greater engagement and conversion for your business.

Conversational AI

Customers are becoming increasingly expectant of immediate engagement and resolution across multiple channels. Conversational AI seeks to offer efficiency savings and greater engagement.

Introducing the Superapp

The digital equivalent of a Swiss army knife – one product with a number of tools that serve both internal operations and more bespoke services for customers.

Data: The New Superpower

It is often claimed that data has overtaken oil as the world’s most valuable resource and that those who can get control of it, will deliver the greatest performance.

The Rise of First Party

But brands are starting to realise that the first party experience matters. Investment into first party experience is critical. This is where growth can be truly exponential.

Growth through Experimentation

Non-stop learning and continuous testing are what marketers ultimately, will be embracing more in 2023. Being brave in creating experiments is the only way to drive real growth.

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Download, read, watch and share UNRVLD’s full digital trends report for 2023.

Discover the latest digital innovations
Improve your customer’s experience
Embrace the new data challenge
Deliver higher returns for your business

We hope you find this document useful. If you want to discuss how our extensive digital services could benefit your business, then please contact Ian.Hayward@unrvld.com

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UNRVLD Digital Trends for 2023

Overview

Profit with Purpose

Owners vs Aggregators

Care & Accessibility

Connected & Composable

Conversational AI

Introducing the Superapp

Data: The New Superpower

The Rise of First Party

Growth through Experimentation

Download Report

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